GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Treekote — a brand of family-owned Eaton Brothers Corp. — posted in-store sales tracked across Menards, Home Depot, and Lowe's between January 1 and July 31, 2026. The most striking figure is channel concentration: Menards accounts for 88.6% of year-to-date revenue, leaving Home Depot at just 8.3% and Lowe's at 3.1%. That dependence on a single regional retailer leaves the brand exposed to shelf-space and assortment decisions at one account. Momentum has softened recently, with revenue down 18.7% month over month and 24.0% overall across the May–July window. Pricing, however, has held firm, with the average product price at $9.45 and trending 2.3% higher over the same period, suggesting the decline is volume-driven rather than a result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Treekote on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Treekote.
BY REVENUE
Treekote sells 33% online and 67% offline. Online runs through 3 channels; offline through 2. Online share has moved from 31% in Mar to 38% in Jul.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 2.28K ratings on 4 channels, Treekote averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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