Black Flag

Black Flag Market Overview

Grips Intelligence in-store data tracked across five retail channels from January 1 to August 31, 2026 shows that Black Flag, a brand owned by Spectrum Brands Holdings (NYSE: SPB), generates nearly half of its year-to-date revenue at acehardware.com at 46.9% share, well ahead of Amazon at 21.2% and lowes.com at 18.0%. Menards accounts for a further 12.8%, while homedepot.com remains marginal at just 1.1%, pointing to a distribution footprint concentrated in hardware and home-improvement retail rather than mass e-commerce. Revenue momentum has been positive, rising 20.6% month over month and 24.0% across the June–August observation window. Pricing, however, has moved in the opposite direction, with the average selling price falling 17.9% month over month to $10.81 and declining 6.7% over the same period. That divergence suggests recent growth has been volume- and promotion-led, with the brand's overall average product price sitting at $11.36.