GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Black Flag from January 1 to July 31, 2026 across five retail channels: acehardware.com, Amazon, lowes.com, menards.com and homedepot.com. Distribution is notably concentrated, with acehardware.com accounting for 40.4% of year-to-date revenue, ahead of Amazon at 22.1% and lowes.com at 21.6%, while homedepot.com contributed just 1.3%. Momentum has been strong in the most recent window, with revenue up 41.3% over the tracked three-month trend and a further 2.6% month-over-month gain. Pricing has moved in step, as the brand — held by Spectrum Brands Holdings (NYSE: SPB) — saw average price climb 24.5% to $13.12, above its $11.39 period average. Together, the figures point to a channel mix highly dependent on hardware and home-improvement retail, where pricing gains rather than pure volume appear to be driving much of the recent revenue lift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 42% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Flag.
BY REVENUE
Black Flag sells 25% online and 75% offline. Online runs through 3 channels; offline through 3.
Online
25%
75%
Offline
Online channels
25%
Offline channels
75%
BY REVIEW COUNT
Across 1.19M ratings on 5 channels, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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