GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag generated an average product price of $10.12 across five major retailers tracked from January to April 2026. Ace Hardware led as the dominant sales channel, capturing 39.1% of Black Flag's revenue share, followed closely by Lowe's at 31.1% and Amazon at 22.1%. Notably, the brand experienced significant momentum during the tracked period, with revenue growing 168.7% overall and average prices rising 41.7%, likely reflecting seasonal demand increases heading into warmer months. Smaller home improvement retailers Menards and Home Depot accounted for a combined 7.7% of revenue share, indicating a highly concentrated distribution strategy. Black Flag's pricing varied considerably by retailer, with Lowe's offering higher-ticket items like bug zappers priced above $60, while Ace Hardware focused on products in the sub-$15 range.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 169% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 42% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
Black Flag sells 26% online and 74% offline. Online runs through 3 retailers; offline through 3.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 887K ratings on 5 retailers, Black Flag averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 887K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
