GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Amazon, Menards, and Home Depot from January 1 to June 30, 2026, Black Flag—owned by publicly traded parent Spectrum Brands Holdings (NYSE: SPB)—saw overall revenue surge 107.6% during the period. Grips Intelligence data shows Ace Hardware led as the dominant channel with a 41.2% revenue share, followed by Lowe's at 23.9% and Amazon at 20.0%. Momentum accelerated in the most recent quarter, with revenue climbing 37.7% versus the prior month according to Grips Intelligence. The average product price rose to $11.56, a 9.8% month-over-month increase and 4.8% higher over the tracked window. These trends underscore both expanding sales volume and pricing strength across Black Flag's brick-and-mortar and online retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 108% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Flag.
BY REVENUE
Black Flag sells 23% online and 77% offline. Online runs through 3 channels; offline through 3.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 1.19M ratings on 5 channels, Black Flag averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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