GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag recorded an average product price of $9.22 across five major retailers — including Ace Hardware, Lowe's, Amazon, Menards, and Home Depot — during Q1 2026 (January 1 to March 31, 2026). Ace Hardware led all retailers with a dominant 40.7% revenue share, followed closely by Lowe's at 33.5%, making these two channels responsible for nearly three-quarters of the brand's total revenue. Amazon captured a notable 21.3% share, while Menards and Home Depot combined accounted for just 4.5% of revenue. The brand experienced strong momentum during the quarter, with revenue growing 88.4% over the period, signaling rising seasonal demand. Price points varied significantly across retailers, ranging from budget-friendly options like the $2.53 fly paper at Lowe's to the $66.34 bug zapper lantern, showcasing Black Flag's broad product accessibility.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 88% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
