Black Flag

Black Flag Market Overview

Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Ace Hardware, Amazon, Lowe's, Menards and Home Depot shows Black Flag, a brand owned by Spectrum Brands Holdings (NYSE: SPB), generating just over half of its year-to-date revenue through acehardware.com at 51.2% share. Amazon follows at 19.8%, with lowes.com at 16.0% and menards.com at 11.9%, while homedepot.com accounts for only 1.0% — pointing to a heavily hardware-retail-weighted distribution footprint. The brand's average product price sits at $11.09 across the measured period, though pricing softened to $9.95 in the latest month, a 6.5% month-over-month decline. Across the July-to-September window, average price fell 23.7% overall, suggesting a sustained shift toward lower-ticket items or seasonal promotional activity. Revenue followed a similar trajectory, dropping 25.3% month-over-month and 11.9% across the quarter, consistent with the post-summer demand curve typical of the category's retail calendar.