GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Black Flag generated an average product price of $10.12 across five major retailers tracked from January to April 2026. Ace Hardware led as the dominant sales channel, capturing 39.1% of Black Flag's revenue share, followed closely by Lowe's at 31.1% and Amazon at 22.1%. Notably, the brand experienced significant momentum during the tracked period, with revenue growing 168.7% overall and average prices rising 41.7%, likely reflecting seasonal demand increases heading into warmer months. Smaller home improvement retailers Menards and Home Depot accounted for a combined 7.7% of revenue share, indicating a highly concentrated distribution strategy. Black Flag's pricing varied considerably by retailer, with Lowe's offering higher-ticket items like bug zappers priced above $60, while Ace Hardware focused on products in the sub-$15 range.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 169% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 42% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
