GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Black Flag maintained an average product price of $8.70 across its online retail presence. Ace Hardware emerged as the dominant sales channel, commanding 41.0% of the brand's total revenue share, followed by Lowe's at 30.3% and Amazon at 24.9%. Notably, Home Depot and Menards combined accounted for less than 4% of Black Flag's online revenue, suggesting a highly concentrated distribution strategy among its top three retail partners. The brand experienced a 27.7% decrease in average price over the trailing period from December 2025 through February 2026, indicating significant promotional activity or shifting product mix. This pricing pressure, paired with the brand's heavy reliance on Ace Hardware as its leading revenue driver, presents both a competitive positioning opportunity and a potential vulnerability for Black Flag's e-commerce strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Black Flag on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Black Flag.
BY REVENUE
