GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg, and Best Buy between January 1 and August 31, 2026, Tamron — owned and operated directly by Tokyo-listed Tamron Co., Ltd. (TSE: 7740) — commands an average product price of $768.10. Amazon dominates the brand's revenue mix at 66.8%, followed by Newegg at 28.0%, leaving Best Buy a marginal 5.2% share. Momentum has softened over the summer window, with revenue down 8.7% month over month and 13.9% across the tracked period. Average selling prices have eased in tandem, slipping 5.3% in the latest month to $749.66 and 6.8% overall. The divergence between channels is notable, as Newegg's top-selling items carry price points above $1,300 versus Amazon's sub-$800 leaders, pointing to sharply different assortment and bundling strategies by retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Tamron on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Tamron.
BY REVENUE
Tamron sells 95% online and 5% offline. Online runs through 2 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Tamron averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,375.96
Price
$122K
Revenue
$1,346.58
Price
$112K
Revenue
$1,675.15
Price
$109K
Revenue
$1,330.39
Price
$90K
Revenue
$1,060.25
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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