GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to August 31, 2026 shows Williams holding a steady but concentrated retail footprint. Amazon accounts for just under half of year-to-date revenue at 49.8%, followed by homedepot.com at 33.6% and lowes.com at 16.3%, leaving the brand heavily reliant on a single dominant channel. The average product price sits at $17.45 across the tracked period, though pricing has been volatile, with the latest monthly reading at $14.10 after an 18.2% month-over-month jump. Despite that rebound, average price is down 25.3% over the full period, pointing to sustained discounting or a shift toward lower-priced assortment. Revenue grew 16.9% in the most recent month and is up 1.1% overall, suggesting volume gains have largely offset price erosion rather than driven meaningful expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Williams on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Williams.
BY REVIEW COUNT
Across 127K ratings on 3 channels, Williams averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 127K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO WILLIAMS
