GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026 shows Williams, a brand owned by Combe Incorporated, holding a steadily expanding footprint. Revenue climbed 30.5% over the tracked period, with the most recent month adding a further 2.0% gain month over month. Amazon accounts for exactly half of year-to-date revenue at 50.0%, while homedepot.com contributes 35.8% and lowes.com 14.1%, leaving distribution notably concentrated in a single channel. Pricing has also firmed, with the average selling price up 7.9% across the period and rising 1.8% in the latest month to $12.53. Against a blended average product price of $15.51, the combination of volume growth and upward price movement points to healthy momentum rather than discount-driven sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Williams on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Williams.
BY REVIEW COUNT
Across 124K ratings on 3 channels, Williams averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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