GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store tracking of Williams across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows a brand under clear pricing and demand pressure. Amazon accounts for 46.1% of year-to-date revenue, with homedepot.com at 36.1% and lowes.com contributing the remaining 17.7%, giving the brand a notably home-improvement-weighted distribution mix. Revenue fell 26.0% over the May–July trend window, including a 14.0% month-on-month decline in the most recent period. Average selling price has compressed even faster, down 43.2% across the same window to $11.90, a 37.3% drop versus the prior month. That latest figure sits well below the $18.67 year-to-date average price, suggesting discounting has not yet been enough to offset falling volumes.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 43% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Williams on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Williams.
BY REVIEW COUNT
Across 129K ratings on 3 channels, Williams averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 129K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO WILLIAMS
