GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and homedepot.com from January to February 2026, Williams maintained an average product price of $22.43 across its retail footprint. Home Depot dominated as the brand's primary sales channel, commanding 62.3% of total revenue share, while Amazon accounted for the remaining 37.7%. Notably, Williams experienced a significant month-over-month revenue decline of 25.9%, contributing to an overall 17.5% drop during the tracked period. Average pricing also trended downward, falling 6.4% over the period, which may signal increased promotional activity or shifting product mix. These trends suggest Williams faces near-term headwinds in both pricing power and sales momentum across its key online retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Williams on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Williams.
