GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking offline retail channels from January 1 to June 30, 2026, Swingline (NYSE: ACCO) saw overall revenue decline 11.6% across the tracked period, with the average product price of $14.38 slipping 5.7%. Amazon dominated the brand's channel mix, capturing 72.1% of revenue, followed distantly by Office Depot at 19.2% and Newegg at 5.2%, per Grips Intelligence. The remaining share was split between lowes.com at 2.3% and acehardware.com at 1.1%, underscoring a heavy concentration in a single retail channel. Grips Intelligence data also shows the second-quarter window (April 1 to June 30, 2026) reinforced the downward trend, with revenue dropping 13.1% month-over-month and average price easing 2.6% to $14.15. This combination of falling revenue and softening pricing points to persistent demand headwinds for the brand across the tracked offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 80% online and 20% offline. Online runs through 3 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 2.45M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$8.89
Price
$19K
Revenue
$26.68
Price
$9K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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