Home/Insights/Brands/SwinglineProduct Intelligence - 2026 YTD USA

Swingline

700K+

Products Sold, Jan to Sep 2026

2,500+

# Offline Stores

$13.52

Avg. Price

4.6

Avg. Rating

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Swingline Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg, Lowe's and Ace Hardware from January 1 to September 30, 2026, Swingline — a brand under ACCO Brands Corporation (NYSE: ACCO) — holds an average product price of $13.57. Amazon dominates the brand's revenue mix at 71.4% share, with Office Depot a distant second at 20.6% and Newegg contributing 5.0%, leaving Lowe's (1.9%) and Ace Hardware (1.1%) as marginal contributors. Revenue momentum has been positive, growing 15.2% across the measured period and rising 10.5% month-over-month in the most recent reading. That growth came despite softening pricing, with the average price slipping to $13.07 in the latest month, a 2.8% monthly decline and a 3.4% drop overall. The combination of accelerating revenue and easing average prices suggests volume-led expansion, concentrated heavily in a single dominant channel.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg, Lowe's

Swingline's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 15% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Swingline's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.

Average price

Absolute values in $

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Swingline's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Swingline on Amazon.

Amazon

Categories by revenue share

Distribution in %

Swingline's channels

REVENUE SHARE

Revenue distribution across tracked channels for Swingline.

Channels by revenue share

Distribution in %

Swingline's online vs offline revenue split

BY REVENUE

Swingline sells 79% online and 21% offline. Online runs through 3 channels; offline through 2.

Revenue by channel

Share of total revenue across all channels

Online

79%

21%

Offline

Online channels

79%

Amazon.com
Newegg.com
Lowes.com

Offline channels

21%

Office Depot stores
Ace Hardware stores

Swingline's customer ratings

BY REVIEW COUNT

Across 2.25M ratings on 4 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.25M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Swingline

BY REVENUE

Amazon
Amazon
#1Swingline Paper Cutter, Guillotine Trimmer, 12" Cut Length, 10 Sheet Capacity, ClassicCut Lite (9312)

$37.30

Price

$1.11M

Revenue

#2Swingline Stapler, Commercial Desktop Staplers, 20 Sheet Capacity, Portable, Durable Metal Desktop Stapler for Home Office Supplies, Classroom or Desktop Accessories, Black, 2 Pack (44401AZ)

$21.26

Price

$647K

Revenue

#3Swingline Stapler, Optima 40, Full Strip, Desktop Stapler, 40 Sheet Capacity, Reduced Effort Stapler for Office Desk Accessories and Home Office Supplies, Orange/Silver/Black, Full Size (87845)

$26.30

Price

$501K

Revenue

#4Swingline Stapler, 747 Iconic Desktop Stapler, 25 Sheet Capacity, Desk, Office, Rio Red (74736)

$15.40

Price

$280K

Revenue

#5Swingline Stapler Value Pack, 20 Sheet Capacity, Jam Free, includes Standard Stapler, 5000 Staples and Staple Remover, Black (54551)

$8.24

Price

$240K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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