Swingline

Swingline Market Overview

According to in-store data from Grips Intelligence, Swingline generated the majority of its revenue through Amazon, which accounted for 73.4% of total revenue share between January and April 2026, followed by Office Depot at 19.9%, across five tracked retailers. The brand's average product price stood at $16.64, reflecting its positioning in the affordable office supplies segment. Swingline demonstrated solid momentum during this period, with overall revenue growing 12.5% and average prices increasing 1.5%, suggesting both rising demand and stable pricing power. Notably, smaller retailers like Newegg (4.2%), Lowe's (1.4%), and Ace Hardware (1.1%) contributed a combined 6.7% of revenue, indicating opportunities for expanded distribution. These trends point to a brand with strong marketplace dominance and healthy growth trajectory heading into mid-2026.