GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swingline generated the majority of its revenue through Amazon, which accounted for 74.5% of total revenue share from January to May 2026 across Amazon, Office Depot, Newegg, and Lowes.com. Office Depot followed as the second-largest channel at 18.2%, while Newegg and Lowes.com contributed a combined 6.2% of revenue. The brand's average product price during this period stood at $14.17, reflecting an accessible price positioning across its retail footprint. Swingline's revenue showed steady month-over-month growth of 1.6% in the most recent period, signaling consistent demand. Despite a slight 3.1% monthly dip in average pricing, overall average price still trended upward by 0.7% across the full tracking period.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Swingline.
BY REVENUE
Swingline sells 81% online and 19% offline. Online runs through 3 retailers; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 2.46M ratings on 4 retailers, Swingline averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 2.46M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$37.99
Price
$768K
Revenue
$19.71
Price
$643K
Revenue
$27.46
Price
$600K
Revenue
$16.74
Price
$536K
Revenue
$25.19
Price
$341K
Revenue
