Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Office Depot, Newegg, Lowe's and Ace Hardware shows that Swingline, a brand of ACCO Brands (NYSE: ACCO), generated 72.9% of its year-to-date revenue on Amazon, with Office Depot a distant second at 18.8%. Newegg, Lowe's and Ace Hardware together accounted for roughly 8% of the total, underscoring how concentrated the brand's retail footprint remains. Revenue rose 9.2% over the June-to-August window, including a 6.1% month-over-month gain in the most recent period. That growth came alongside softer pricing, as the average selling price slipped 3.0% to $13.80 against a year-to-date average of $14.43. The pattern suggests volume-led momentum, with lower price points helping drive incremental sales rather than higher-ticket mixes.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 26% in Apr to 79% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 1.84M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.84M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.61
Price
$862K
Revenue
$20.46
Price
$568K
Revenue
$26.44
Price
$395K
Revenue
$15.40
Price
$280K
Revenue
$8.24
Price
$240K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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