GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg, Lowe's and Ace Hardware from January 1 to July 31, 2026, Swingline — a brand of ACCO Brands Corporation (NYSE: ACCO) — generated 73.0% of its revenue on Amazon alone. Office Depot was the clear second channel at 18.4% of revenue, while Newegg, lowes.com and acehardware.com together accounted for under 9%. The brand's average product price sat at $14.52 for the period, easing 1.0% overall and landing at $14.38 in the most recent month after a 1.6% month-over-month uptick. Revenue has been softer, falling 10.5% across the tracked window, though the latest month showed a 3.0% recovery versus the prior month. That combination of high Amazon concentration and a modest sequential rebound makes channel diversification the key metric to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Swingline on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swingline.
BY REVENUE
Swingline sells 80% online and 20% offline. Online runs through 3 channels; offline through 2. Online share has moved from 22% in Mar to 80% in Jul.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 1.92M ratings on 5 channels, Swingline averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.96
Price
$780K
Revenue
$19.53
Price
$565K
Revenue
$27.25
Price
$413K
Revenue
$18.08
Price
$340K
Revenue
$11.34
Price
$290K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
