Crayola

Crayola Market Overview

According to offline in-store data from Grips Intelligence, Crayola's brand performance across the Amazon and Office Depot channels between January 1 and June 30, 2026 shows a heavy channel concentration, with Amazon accounting for a dominant 91.6% of revenue share versus just 6.8% for Office Depot. During the tracked timeseries period of April 1 to June 30, 2026, overall revenue slipped, with revenue declining 2.4% and a further 2.2% month-over-month drop. Pricing softened over the same window, as the average price decreased 3.0% overall, falling to $13.79 amid a sharper 6.1% month-over-month decline, against a blended average product price of $13.99. Notably, top-selling Office Depot listings such as Crayola Blending Markers and Colored Pencils commanded premium prices between roughly $27 and $30, well above Amazon's leading exclusive items priced closer to $13–$20. These Grips Intelligence datapoints suggest that while Amazon remains the primary revenue engine, Crayola faces mild pricing and revenue pressure heading into the second half of 2026.