Crayola

Crayola Market Overview

Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to August 31, 2026 shows Crayola, a Hallmark Cards subsidiary, generating 90.4% of its year-to-date revenue on Amazon, with Office Depot contributing just 8.2%. Overall revenue climbed 56.3% across the tracked period, including a 25.5% month-over-month gain in the most recent month. That growth came alongside pricing pressure, as the average selling price fell 23.1% overall to $10.69 in the latest month, a 7.6% decline versus the prior month. The year-to-date average product price sits at $12.44, indicating a mix shift toward lower-priced items as volume expanded. Together, these figures point to a heavily Amazon-concentrated retail footprint where accelerating demand is being driven in part by discounting rather than price gains.