GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crayola generated an average product price of $14.71 across tracked retailers between January and April 2026. Amazon dominated Crayola's revenue share at 94.3%, with Office Depot accounting for the remaining 4.7% during this period. The brand experienced a notable 9.0% revenue decline over the tracked timeframe, despite a modest 2.8% month-over-month revenue uptick in the most recent period. Crayola's average price saw a slight overall decrease of 0.6%, though it registered a 3.6% month-over-month increase in the latest period analyzed. These insights, sourced from Grips Intelligence, highlight Crayola's heavy reliance on Amazon as its primary retail channel amid a challenging revenue trend across the two retailers tracked.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Crayola on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Crayola.
BY REVENUE
$13.26
Price
$2.46M
Revenue
$26.44
Price
$1.87M
Revenue
$29.48
Price
$1.74M
Revenue
$18.85
Price
$1.1M
Revenue
