GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crayola's performance across Amazon and Office Depot from January 1 to September 30, 2026 shows revenue growth of 24.6% over the tracked period. Amazon dominates the brand's channel mix at 90.3% of year-to-date revenue, leaving Office Depot with a comparatively modest 8.5% share. Average product price sits at $11.17, up 8.8% across the period, with the most recent month reaching $11.34 after a sharp 16.6% month-over-month increase. That pricing momentum coincided with a slight 0.8% monthly revenue dip, suggesting the brand may be testing the ceiling on consumer price tolerance. Overall, the concentration risk tied to a single dominant retail channel remains the clearest strategic watchpoint in the Grips Intelligence dataset.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Crayola on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Crayola.
BY REVENUE
Crayola sells 92% online and 8% offline. Online runs through 1 channel; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 11M ratings on 2 channels, Crayola averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.99
Price
$150K
Revenue
$35.99
Price
$54K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
