GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Crayola generated the vast majority of its revenue through Amazon, which accounted for 94.0% of its retailer revenue share between January and May 2026, with Office Depot trailing at 4.9%. The brand's average product price stood at $14.75, reflecting a notable 7.1% overall increase in average price during the tracked period. Revenue also showed positive momentum, growing 3.0% over the same timeframe, suggesting steady consumer demand despite rising prices. With top-selling products on Amazon priced between $13 and $30 and Office Depot offerings ranging up to $30.25, Crayola maintains a broad price spectrum across its retail partners. This combination of strong Amazon dominance, consistent revenue growth, and upward pricing trends positions Crayola as a resilient performer in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Crayola on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Crayola.
BY REVENUE
Crayola sells 95% online and 5% offline. Online runs through 1 retailer; offline through 3.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 13M ratings on 2 retailers, Crayola averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 13M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$13.33
Price
$3.12M
Revenue
$26.44
Price
$1.87M
Revenue
$29.48
Price
$1.74M
Revenue
$18.86
Price
$1.49M
Revenue
