GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Sharpie across Amazon, Office Depot, Lowe's and Ace Hardware from January 1 to September 30, 2026 shows revenue for the brand, part of Atlanta-based Newell Brands (NASDAQ: NWL), climbing 23.3% over the period. Amazon dominates the mix at 79.7% of year-to-date revenue, with Office Depot a distant second at 15.6% and Lowe's and Ace Hardware splitting the remaining 3.7%. Pricing has firmed alongside volume, with the average product price reaching $9.08 and rising 2.9% across the tracked window, including a 5.6% month-over-month jump to $9.09 in the most recent period. Momentum carried into the third quarter, where revenue grew another 3.0% versus the prior month. The spread between retailers is notable, as Ace Hardware baskets center on $2.99–$6.99 small packs while Amazon's leading listings reach $17.49, underscoring how channel mix shapes Sharpie's realized price.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Sharpie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sharpie.
BY REVENUE
Sharpie sells 82% online and 18% offline. Online runs through 1 channel; offline through 4.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 8.1M ratings on 4 channels, Sharpie averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 8.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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