GRIPS CUSTOMERS & RESEARCH PARTNERS
Sharpie's parent company is Newell Brands, Inc. (NASDAQ: NWL), and according to in-store data from Grips Intelligence spanning January 1 to June 30, 2026 across Amazon, Office Depot, Ace Hardware, and Lowe's, the brand's revenue grew a modest 0.3% over the period. Amazon dominated the brand's offline retail footprint with a commanding 79.3% revenue share, followed distantly by Office Depot at 15.7%, while Ace Hardware and Lowe's each contributed just 1.9%. The average product price sat at $10.56, though pricing softened notably, declining 7.5% across the period to $9.91. This price compression coincided with a 5.6% month-over-month drop, signaling meaningful pricing pressure within the tracked channels. Together, these Grips Intelligence datapoints point to a heavily Amazon-concentrated distribution mix paired with a downward pricing trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sharpie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Sharpie.
BY REVENUE
Sharpie sells 79% online and 21% offline. Online runs through 1 channel; offline through 4. Online share has moved from 4% in Feb to 82% in Jun.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 6.8M ratings on 4 channels, Sharpie averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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