GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Office Depot, Ace Hardware, and Lowe's, Sharpie maintains a commanding presence with Amazon alone accounting for 81.7% of the brand's total revenue share. Office Depot follows as a distant second at 14.1%, while Ace Hardware and Lowe's each hold just 1.6% of revenue share. The brand's average product price sits at $11.02, though pricing has seen a 4.1% decline over the tracked period. Despite a modest 2.9% month-over-month revenue uptick in the most recent month, Sharpie's overall revenue has dipped 3.5% across the reporting window. This heavy concentration on a single retail channel presents both a strength in marketplace dominance and a potential vulnerability for the brand's long-term diversification strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sharpie on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Sharpie.
BY REVENUE
Sharpie sells 82% online and 18% offline. Online runs through 1 retailer; offline through 4.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 8.5M ratings on 4 retailers, Sharpie averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 8.5M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
