SUNDAY

SUNDAY Market Overview

SUNDAY, a trade name of privately held Boulder-based This Land Inc., generated the overwhelming majority of its tracked offline sales through Amazon, which held an 89.4% revenue share between January 1 and September 30, 2026, according to Grips Intelligence in-store data. The remaining volume was split across home improvement retail, with menards.com at 6.5%, homedepot.com at 3.0% and lowes.com at 1.1%, pointing to a channel mix heavily concentrated in a single marketplace. Average product price across the tracked period sat at $31.45, though monthly pricing climbed 43.7% over the measurement window to reach $41.44. That premiumization coincided with contracting sales, as revenue fell 53.8% across the period and declined a further 32.8% month over month in the July–September timeseries. The combination of rising average prices and falling revenue suggests the brand is trading volume for value rather than expanding its retail footprint.