GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SUNDAY generated the vast majority of its revenue through Amazon, which accounted for 91.6% of its retailer share between January and May 2026, followed by Menards (3.8%), Home Depot (3.3%), and Lowe's (1.2%). The brand's average product price during this period stood at $33.99, reflecting accessible pricing within its category. Notably, SUNDAY experienced impressive revenue growth of 127.8% over the tracked period, signaling strong consumer demand and expanding market presence. However, average pricing saw a 10.5% overall decline, suggesting promotional activity or shifts in product mix may be influencing the brand's pricing strategy. With Amazon as its dominant sales channel and triple-digit revenue growth, SUNDAY is positioning itself as a fast-rising competitor across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 128% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SUNDAY on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SUNDAY.
BY REVIEW COUNT
Across 24K ratings on 4 retailers, SUNDAY averages 4.1★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.1
/ 5
From 24K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$49.02
Price
$330K
Revenue
$49.13
Price
$232K
Revenue
