GRIPS CUSTOMERS & RESEARCH PARTNERS
SUNDAY's in-store performance, tracked by Grips Intelligence across Amazon, menards.com, homedepot.com and lowes.com from January 1 to August 31, 2026, shows a brand heavily concentrated in a single channel. Amazon accounts for 89.2% of year-to-date revenue, leaving menards.com (6.6%), homedepot.com (3.0%) and lowes.com (1.2%) as comparatively minor contributors. Revenue momentum has weakened notably, falling 31.3% month-over-month and 37.0% across the tracked period. At the same time, average selling prices moved sharply higher, rising 43.5% month-over-month to $39.66 and 41.5% overall, against a brand-wide average product price of $31.24. That combination of rising prices and declining revenue suggests the pullback is volume-driven rather than a result of discounting pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 42% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SUNDAY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SUNDAY.
BY REVENUE
SUNDAY sells 93% online and 7% offline. Online runs through 3 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 24K ratings on 4 channels, SUNDAY averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.21
Price
$484K
Revenue
$49.27
Price
$400K
Revenue
$32.72
Price
$283K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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