GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and homedepot.com from January 1 to July 31, 2026, Edge — a brand under Edgewell Personal Care Company (NYSE: EPC) — carried an average product price of $30.46. Amazon dominated the mix with 75.6% of year-to-date revenue, while homedepot.com accounted for the remaining 23.6%. Momentum has been positive over the May–July window, with revenue up 18.3% overall and 16.9% in the most recent month versus the prior period. Pricing climbed even faster, rising 24.5% across the timeseries to reach $35.78, a 9.9% month-over-month increase. Taken together, the figures point to a brand whose growth is being driven as much by higher realized prices as by volume, with concentration risk tied heavily to a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Edge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Edge.
BY REVIEW COUNT
Across 456K ratings on 2 channels, Edge averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 456K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$138.49
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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