GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon and homedepot.com, Edge — a brand under Edgewell Personal Care (NYSE: EPC) — posted an average product price of $22.12 for the period. Amazon accounted for the clear majority of tracked revenue at 69.9%, while homedepot.com contributed 28.9%, leaving the brand heavily concentrated in a single channel. Revenue rose 4.2% over the measured span, though momentum cooled late in the period with a 10.1% month-over-month decline. Pricing told a stronger story, climbing 11.1% overall even as the most recent month eased 4.3% to $22.68. Taken together, the Grips Intelligence figures point to a brand gaining on price realization while facing near-term volume pressure in its dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Edge on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Edge.
BY REVIEW COUNT
Across 463K ratings on 2 channels, Edge averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 463K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.21
Price
$60K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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