Deroma

Deroma Market Overview

Grips Intelligence in-store data tracked across Menards, Ace Hardware and Lowe's from January 1 to August 31, 2026 shows Deroma — a portfolio company of London-based investment manager Njord Partners — generating the bulk of its retail revenue through a single account. Menards accounts for 63.8% of year-to-date revenue, with Ace Hardware at 29.1% and Lowe's trailing at just 7.2%. The brand's average product price sits at $8.56, though pricing softened to $8.30 in the most recent month, down 12.4% month over month and 12.9% across the tracked period. Revenue followed a similar path, falling 26.7% versus the prior month and 52.4% overall since the start of the timeseries window. That combination of channel concentration and simultaneous price and revenue compression points to seasonal drawdown heading out of the summer selling period.