Deroma

Deroma Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Ace Hardware and Lowe's, Deroma — a portfolio brand of London-based investment manager Njord Partners — generates the bulk of its revenue through a single retailer, with menards.com accounting for 65.2% of year-to-date sales. Ace Hardware follows at 27.9%, while Lowe's contributes a comparatively modest 6.9%, leaving the brand heavily concentrated in one account. The average product price across tracked channels sits at $8.54, reflecting a 7.6% decline over the measured period even as the most recent month ticked up 5.5% to $8.75. Revenue momentum has been softer, falling 6.5% month-over-month and 31.5% across the tracked window. Taken together, the data points to a brand balancing seasonal demand swings against pricing pressure and a narrow retail footprint.