GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SteelWorks generated an average product price of $12.09 across Ace Hardware, Menards, and Lowe's from January to May 2026. Ace Hardware dominated as the leading retailer for SteelWorks, capturing 48.8% of total revenue share, followed by Menards at 38.6% and Lowe's at 12.5%. Despite a 10.8% decline in overall revenue during the tracked period, the brand's average price trended upward with a 6.8% increase. Lowe's carried some of the highest-priced SteelWorks products, with individual items reaching up to $107.90. These insights suggest that while SteelWorks maintains a strong multi-retailer presence, the brand faces revenue headwinds even as pricing power strengthens.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SteelWorks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for SteelWorks.
BY REVIEW COUNT
Across 200K ratings on 3 retailers, SteelWorks averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 200K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE