GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Ace Hardware from January 1 to September 30, 2026, Richelieu — a brand whose operator sits under Germany's Südzucker AG (XETRA: SZU) — posted 44.7% revenue growth over the period. Distribution is notably balanced across the three tracked retailers, with homedepot.com accounting for 42.4% of revenue, lowes.com 29.6% and acehardware.com 27.5%, leaving the brand less dependent on any single banner than most competitors. Momentum accelerated late in the period, with revenue climbing 42.7% month over month in the most recent tracked month. Pricing moved in the same direction, with the average selling price rising 12.4% to $10.42 against a period average of $10.03. The combination of simultaneous volume and price gains suggests the growth is driven by genuine demand rather than discount-led promotion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Richelieu on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Richelieu.
BY REVENUE
Richelieu sells 62% online and 38% offline. Online runs through 3 channels; offline through 2. Online share has moved from 69% in May to 44% in Sep.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 299K ratings on 3 channels, Richelieu averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 299K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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