Laurey

Laurey Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's and Home Depot, Laurey — a brand owned and operated by Florida-based Strategic Brands, Inc. — maintains an almost perfectly balanced retail footprint, with lowes.com accounting for 50.7% of year-to-date revenue and homedepot.com close behind at 49.3%. That near-even split is unusual and suggests neither retailer holds meaningful leverage over the brand's distribution. The brand's average product price sits at $15.38 year to date, though recent months have trended lower, with the latest average price of $14.12 down 5.1% month over month and 8.7% across the tracked period. Revenue momentum has been the bigger concern, falling 45.7% versus the prior month and 42.8% overall during the July–September window. Taken together, the data points to simultaneous pressure on both pricing and volume rather than a simple trade-down effect.