GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Tell generated the vast majority of its offline revenue through Ace Hardware, which accounted for 98.4% of its retailer revenue share between January and May 2026, with Lowe's contributing just 1.1%. The brand's average product price during this period stood at $60.36, reflecting a modest 4.4% overall increase in average pricing over the tracked timeframe. However, Tell experienced a notable revenue decline of 35.7% over the observed trend period, signaling potential challenges in maintaining sales momentum. Despite this downward revenue trend, the brand's heavy concentration at a single retailer presents both a strength in channel loyalty and a risk in terms of diversification. These insights, covering two major retailers, suggest that Tell's near-term growth strategy may benefit from expanding its retail footprint beyond Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Tell.
BY REVENUE