Tell

Tell Market Overview

According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across two tracked retail channels, Tell — a brand under ASSA ABLOY Group (Nasdaq Stockholm: ASSA B) — maintains an average product price of $62.68. Distribution is concentrated at Ace Hardware, which accounts for 68.6% of year-to-date revenue, while Lowe's contributes the remaining 31.1%. Momentum has been positive over the June through August 2026 window, with revenue up 14.3% overall and a 2.4% month-over-month gain in the most recent period. Pricing also firmed, reaching $64.91 in the latest month, an 8.9% increase versus the prior month, though the average price is up just 0.3% across the full trend period. The combination of a single dominant channel and modestly rising realized prices suggests growth is being driven by shelf velocity rather than broad repositioning.