GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Tell—a division of ASSA ABLOY Group—posted strong offline momentum between January 1 and June 30, 2026, tracked across Ace Hardware and Lowe's, with overall revenue growing 62.4% over the period. Tell Manufacturing is part of the Hardware and Home Improvement (HHI) division of ASSA ABLOY Group. Ace Hardware dominated the brand's channel mix at 87.8% of revenue share, while Lowe's contributed 11.7%. The average product price came in at $61.20, ticking up 3.2% across the period as pricing strengthened into the second quarter. Momentum accelerated most recently, with monthly revenue climbing 54.7% versus the prior month alongside a 4.6% average price increase to $64.79.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 62% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Tell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Tell.
BY REVENUE
Tell sells 12% online and 88% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Feb to 42% in Jun.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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