Tell

Tell Market Overview

Grips Intelligence in-store data covering January 1 to September 30, 2026 across Ace Hardware and Lowe's shows Tell, a brand under ASSA ABLOY Group (Nasdaq Stockholm: ASSA B), generating the majority of its tracked revenue through acehardware.com at 63.1% share, with lowes.com accounting for the remaining 36.7%. The brand's average product price sits at $63.29 year to date, though pricing has trended upward, climbing 10.5% over the tracked period to $65.83 in the most recent month. That pricing momentum has not translated into top-line growth, with revenue falling 15.5% month over month and down 13.5% across the July to September timeseries window. The two channels also diverge sharply on price positioning, as Lowe's assortment clusters in the $81 to $93 range versus roughly $50 to $90 at Ace Hardware. Together, these figures point to a brand holding firmer price points while facing softening offline demand heading into the final quarter.