GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com, homedepot.com and lowes.com from January 1 to July 31, 2026, OOK — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generated the majority of its revenue on Amazon, which held a 52.4% share. Menards was the clear second channel at 30.9%, while acehardware.com contributed 10.1% and Home Depot and Lowe's together accounted for under 7%. The brand's average selling price sat at $5.78, though it slipped to $5.72 in the most recent month, a 1.6% month-over-month decline. Over the May–July 2026 window, average price fell 4.5% overall, pointing to a gradual shift toward lower-priced assortments or heavier promotional activity. Revenue declined 14.0% across the same period, indicating that softer pricing has not translated into volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for OOK on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OOK.
BY REVENUE
OOK sells 57% online and 43% offline. Online runs through 3 channels; offline through 2. Online share has moved from 3% in Mar to 56% in Jul.
Online
57%
43%
Offline
Online channels
57%
Offline channels
43%
BY REVIEW COUNT
Across 340K ratings on 5 channels, OOK averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 340K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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