GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OOK generated revenue across four major retailers between January and May 2026, with Amazon commanding the largest share at 57.3%, followed by Menards at 28.9%, Ace Hardware at 9.7%, and Home Depot at 3.2%. The brand maintained a relatively accessible average product price of $6.10 across all tracked retailers during this period. Notably, OOK's average price saw a 4.2% increase over the tracked timeframe, suggesting a gradual shift toward higher-priced product mix or pricing adjustments. However, the brand experienced a 13.7% decline in overall revenue during the March to May 2026 period, indicating potential seasonal softening or competitive pressure. With its revenue heavily concentrated between Amazon and Menards — together accounting for over 86% of sales — OOK's retail distribution strategy appears notably top-heavy across the hardware retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OOK on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for OOK.
BY REVENUE
OOK sells 61% online and 39% offline. Online runs through 3 retailers; offline through 2.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 468K ratings on 4 retailers, OOK averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 468K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$23.76
Price
$96K
Revenue
$13.82
Price
$85K
Revenue
$11.55
Price
$57K
Revenue
$20.49
Price
$50K
Revenue
