OOK

OOK Market Overview

Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com, homedepot.com and lowes.com shows OOK — a brand of The Hillman Group, a subsidiary of NASDAQ-listed Hillman Solutions Corp. (NASDAQ: HLMN) — holding a concentrated retail footprint between January 1 and August 31, 2026. Amazon accounts for 48.4% of year-to-date revenue, with menards.com adding a substantial 32.3%, meaning just two channels drive more than 80% of sales while acehardware.com (10.9%), homedepot.com (5.7%) and lowes.com (2.8%) split the remainder. Momentum has softened recently, with revenue down 7.8% across the tracked trend window and off 7.5% in the most recent month alone. Pricing has moved in the same direction, as the average selling price slipped 7.8% to $5.37 in the latest month against an $5.63 period average, a 6.1% month-over-month decline. Notably, channel price positioning diverges sharply: leading Amazon items carry $12–$25 average prices, versus roughly $4–$8 for top Menards listings, suggesting assortment mix — not just discounting — is shaping the overall price trend.