OOK

OOK Market Overview

According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, menards.com, acehardware.com, homedepot.com and lowes.com, OOK — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — generated nearly half of its year-to-date revenue on Amazon at a 44.7% share. Menards is the clear second channel at 32.6%, with acehardware.com (12.0%), homedepot.com (7.0%) and lowes.com (3.6%) splitting the remainder, leaving roughly three-quarters of sales concentrated in just two retailers. Revenue has softened over the measured window, falling 7.7% month-over-month and 12.0% overall across the July–September timeseries period. At the same time, average selling price moved in the opposite direction, rising 22.3% month-over-month to $6.59 and 17.9% overall against a year-to-date average of $5.66. That divergence between declining revenue and climbing price points suggests a shift toward higher-value units rather than volume growth.