Hangman

Hangman Market Overview

According to Grips Intelligence in-store data from January to May 2026, Hangman maintains an average product price of $7.76 across three tracked retailers: Menards, Ace Hardware, and Lowe's. Menards leads as Hangman's top retail partner, capturing 50.1% of revenue share, followed closely by Ace Hardware at 44.0%, while Lowe's accounts for just 5.1%. Notably, the brand's average price has risen 7.4% over the tracked period, suggesting a shift toward higher-value product sales or pricing adjustments. Despite this upward pricing trend, overall revenue has declined 8.2%, indicating potential volume challenges across its retail footprint. The concentrated two-retailer dynamic between Menards and Ace Hardware, which together represent over 94% of revenue, highlights both the brand's niche retail positioning and its dependency on these key partners.