GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Hangman maintains an average product price of $7.76 across three tracked retailers: Menards, Ace Hardware, and Lowe's. Menards leads as Hangman's top retail partner, capturing 50.1% of revenue share, followed closely by Ace Hardware at 44.0%, while Lowe's accounts for just 5.1%. Notably, the brand's average price has risen 7.4% over the tracked period, suggesting a shift toward higher-value product sales or pricing adjustments. Despite this upward pricing trend, overall revenue has declined 8.2%, indicating potential volume challenges across its retail footprint. The concentrated two-retailer dynamic between Menards and Ace Hardware, which together represent over 94% of revenue, highlights both the brand's niche retail positioning and its dependency on these key partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Hangman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Hangman.
BY REVIEW COUNT
Across 7.7K ratings on 3 retailers, Hangman averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 7.7K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE