GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Ace Hardware, Lowe's, Menards, and Home Depot — between January and February 2026, Star Brite's online revenue is overwhelmingly concentrated on Amazon, which accounts for a dominant 86.8% of total revenue share. Ace Hardware follows as a distant second at 7.7%, while the remaining three retailers collectively represent just 5.4% of revenue. The brand's average product price sits at $20.47, though pricing on Amazon skews higher with top-selling products ranging from approximately $33 to nearly $60. Notably, Star Brite experienced a significant 38.0% decline in overall revenue during the tracked period, signaling potential seasonal softness or shifting demand. This heavy reliance on a single channel, combined with the notable revenue downturn, suggests that diversifying retail distribution could be a strategic priority for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Star Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Star Brite.
BY REVENUE
