GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, acehardware.com and lowes.com between January 1 and September 30, 2026, Star Brite commands an average product price of $23.31. Amazon dominates the brand's measured sales mix at 90.9% of year-to-date revenue, leaving acehardware.com at 4.4% and lowes.com at 3.7%. Momentum softened over the July–September window, with revenue declining 27.0% across the quarter and falling a further 12.8% month over month in the most recent period. Pricing drifted lower alongside volume, with the average selling price easing 2.2% month over month to $22.66 and 5.5% over the quarter. The combination of heavy single-channel concentration and simultaneous price and revenue erosion suggests Star Brite's post-peak-season performance warrants close monitoring heading into the fourth quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Star Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Star Brite.
BY REVENUE
Star Brite sells 94% online and 6% offline. Online runs through 2 channels; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.74M ratings on 3 channels, Star Brite averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.74M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$33.63
Price
$395K
Revenue
$52.16
Price
$386K
Revenue
$32.29
Price
$218K
Revenue
$12.97
Price
$193K
Revenue
$18.35
Price
$162K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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