GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Star Brite generated an average product price of $22.16 across tracked retailers between January and April 2026. Amazon dominated Star Brite's retail distribution, commanding an overwhelming 87.4% revenue share, followed by Ace Hardware at 6.5%, Lowe's at 3.8%, and Menards at 1.3%. The brand experienced significant momentum during the tracked period, with overall revenue growing 134.9% alongside a 14.9% increase in average price. Star Brite's pricing strategy varied notably across retailers, with Amazon listings averaging significantly higher price points — such as its Waterproofing Spray at $61.63 — compared to more modest pricing at Ace Hardware and Lowe's. This strong revenue growth paired with rising average prices suggests increasing consumer demand and potential premiumization of the Star Brite brand portfolio heading into the 2026 season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 135% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Star Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Star Brite.
BY REVENUE
