GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, acehardware.com, and lowes.com shows Star Brite, a brand owned by Recochem following its early-2026 acquisition, generating 90% of tracked revenue on Amazon alone. The remaining share is split almost evenly between acehardware.com at 4.6% and lowes.com at 4.2%, underscoring a heavy concentration in a single channel. Revenue climbed 40.0% over the May-to-July window, including a 17.3% month-over-month gain in the most recent period. Average selling price rose 10.3% across the same stretch to $26.57, against a year-to-date average of $24.67. That combination of rising volume and rising price points to genuine demand strength rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 40% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Star Brite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Star Brite.
BY REVENUE
Star Brite sells 94% online and 6% offline. Online runs through 2 channels; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 1.75M ratings on 3 channels, Star Brite averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 1.75M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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