GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, lowes.com, homedepot.com and acehardware.com, Eagle's sales remain heavily concentrated in a single channel. Amazon alone accounts for 56.5% of year-to-date revenue, with lowes.com contributing 22.4%, homedepot.com 14.8% and acehardware.com just 6.3%. The brand's average product price sits at $25.77, though pricing has softened notably, falling 13.7% over the tracked period to $23.25 in the most recent month. Revenue has followed a similar trajectory, declining 6.6% overall and slipping another 5.1% month over month. Together, these figures point to a brand facing both pricing pressure and channel concentration risk heading into late 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Eagle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eagle.
BY REVENUE
Eagle sells 76% online and 24% offline. Online runs through 3 channels; offline through 2.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 586K ratings on 4 channels, Eagle averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 586K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.50
Price
$1.1M
Revenue
$68.69
Price
$374K
Revenue
$58.60
Price
$275K
Revenue
$164.26
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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