GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, Lowe's, Home Depot and Ace Hardware, Eagle — a brand held by the privately owned Eagle Family Foods Group — posted modest overall revenue growth of 1.9% for the period. Amazon is the brand's dominant retail channel at 57.3% of year-to-date revenue, followed by lowes.com at 21.0% and homedepot.com at 16.0%, with acehardware.com contributing the remaining 5.8%. Momentum improved late in the period, with revenue rising 7.6% month over month during the July–September window. Pricing has softened over the same stretch, as the average selling price fell 7.6% to $21.63 despite a 1.2% month-over-month uptick. Against a blended average product price of $24.93, that gap points to a shifting mix across Eagle's four tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Eagle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eagle.
BY REVENUE
Eagle sells 79% online and 21% offline. Online runs through 3 channels; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 568K ratings on 4 channels, Eagle averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 568K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$68.78
Price
$992K
Revenue
$66.08
Price
$328K
Revenue
$24.95
Price
$324K
Revenue
$57.78
Price
$269K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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