GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to July 31, 2026 shows Eagle, a brand owned by Eagle Family Foods Group, carrying an average product price of $25.25. Amazon dominates the brand's channel mix at 58.9% of year-to-date revenue, followed by lowes.com at 21.1% and homedepot.com at 13.8%, leaving acehardware.com with a 6.2% slice. Momentum has softened over the May–July trend window, with revenue down 11.9% across the period and a further 1.7% dip in the latest month. Pricing has moved in the same direction, with the average selling price falling 6.0% overall to $23.54, a 10.4% month-over-month decline. Taken together, the Grips Intelligence figures point to a brand leaning heavily on a single marketplace while absorbing simultaneous pressure on both volume and realized price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Eagle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eagle.
BY REVENUE
Eagle sells 78% online and 22% offline. Online runs through 3 channels; offline through 2.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 619K ratings on 4 channels, Eagle averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 619K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$68.01
Price
$1.15M
Revenue
$69.57
Price
$397K
Revenue
$60.23
Price
$270K
Revenue
$164.80
Price
$65K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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