GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowes.com and Homedepot.com from January 1 to July 31, 2026 shows Ford, a brand owned and operated by Ford Motor Company (NYSE: F), concentrating the overwhelming majority of its revenue on a single channel. Amazon accounts for 93.4% of year-to-date revenue, leaving Lowes.com at 3.5% and Homedepot.com at just 2.6%. The average product price across tracked channels sits at $62.09, up 1.3% over the period even as the most recent month registered $64.55, a 3.0% decline versus the prior month. Revenue momentum has softened, falling 9.2% month over month and 10.8% across the May-to-July window. That combination of rising average prices and slipping revenue suggests unit volumes, rather than pricing, are the pressure point worth watching.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ford.
BY REVIEW COUNT
Across 1.02M ratings on 3 channels, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$369.99
Price
$1.28M
Revenue
$369.99
Price
$349K
Revenue
$369.98
Price
$339K
Revenue
$368.77
Price
$333K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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