GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, homedepot.com and menards.com from January 1 to August 31, 2026, Ford — a brand of publicly traded Ford Motor Company (NYSE: F) — shows a heavily concentrated retail footprint. Amazon alone accounts for 91.9% of year-to-date revenue, leaving lowes.com and homedepot.com at 3.3% each and menards.com at just 1.5%. The brand's average product price sits at $56.54, though pricing has compressed sharply, falling 30.8% over the tracked period and 26.1% in the most recent month alone to $44.26. Revenue has been mixed against that backdrop, up 4.4% month over month but down 3.3% overall. The assortment behind those figures skews toward higher-ticket licensed ride-on vehicles near the $370 mark on Amazon, contrasted with sub-$12 apparel and décor items at Menards.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ford on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ford.
BY REVIEW COUNT
Across 894K ratings on 4 channels, Ford averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 894K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$755.67
Price
$307K
Revenue
$51.92
Price
$242K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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