GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ford generated an average product price of $51.42 across tracked retailers between January and April 2026. Amazon dominated Ford's retail landscape, commanding a 97.1% revenue share, with Lowes.com and HomeDepot.com splitting the remaining volume at 1.4% and 1.2% respectively. The brand experienced strong momentum during the tracked period, with overall revenue growing 23.0% across the three retailers monitored. Despite this revenue surge, Ford's average price decreased 7.0% over the same period, suggesting that volume growth rather than pricing power drove the top-line gains. Top-selling products on Amazon ranged from tonneau covers and OEM repair kits priced between $499 and $810 to Motorcraft engine oil at $34.50, reflecting a diverse accessories and parts mix.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVIEW COUNT
Across 834K ratings on 1 retailer, Ford averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 834K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$369.98
Price
$1.56M
Revenue
$369.98
Price
$736K
Revenue
$369.98
Price
$679K
Revenue
$388.74
Price
$556K
Revenue
