GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com from January to February 2026, Ford's online retail presence is heavily concentrated on Amazon, which commands a dominant 90.8% share of the brand's total e-commerce revenue. The brand's average product price across tracked retailers sits at $42.83, reflecting a modest 1.4% decline over the observed period. Ford experienced a notable 23.7% overall revenue drop during this timeframe, signaling potential seasonal softness or shifting consumer demand. Home improvement retailers homedepot.com and lowes.com account for a combined 8.3% of Ford's online revenue share, representing a relatively small but steady secondary channel for the brand. These insights, sourced from Grips Intelligence, suggest Ford's digital retail strategy remains heavily Amazon-dependent amid a period of declining online sales momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVENUE
$44.97
Price
$80K
Revenue
