GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ford generated an average product price of $51.42 across tracked retailers between January and April 2026. Amazon dominated Ford's retail landscape, commanding a 97.1% revenue share, with Lowes.com and HomeDepot.com splitting the remaining volume at 1.4% and 1.2% respectively. The brand experienced strong momentum during the tracked period, with overall revenue growing 23.0% across the three retailers monitored. Despite this revenue surge, Ford's average price decreased 7.0% over the same period, suggesting that volume growth rather than pricing power drove the top-line gains. Top-selling products on Amazon ranged from tonneau covers and OEM repair kits priced between $499 and $810 to Motorcraft engine oil at $34.50, reflecting a diverse accessories and parts mix.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 23% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Ford.
BY REVENUE
