GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and menards.com from January 1 to September 30, 2026, Ford — a brand of Ford Motor Company (NYSE: F) — has posted 26.0% revenue growth over the period. Amazon dominates the mix with an 81.6% revenue share, leaving the home improvement retailers to split the remaining 18.4% fairly evenly between homedepot.com at 7.3%, lowes.com at 7.0% and menards.com at 4.1%. The average product price sits at $32.79, though pricing has softened 9.6% across the period despite a 14.2% month-over-month rebound in the most recent reading. That combination of rising revenue and falling average price points to volume-led expansion rather than premiumization. The wide spread in channel assortment — from higher-ticket Amazon listings near $700 to sub-$10 Menards items — underscores how differently each retailer positions the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ford on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ford.
BY REVENUE
Ford sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 303K ratings on 4 channels, Ford averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 303K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.07
Price
$204K
Revenue
$697.02
Price
$200K
Revenue
$28.29
Price
$115K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
