GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, menards.com, homedepot.com and lowes.com, Flexzilla maintains an average product price of $41.29. Amazon dominates the brand's channel mix at 69.3% of year-to-date revenue, leaving menards.com at 15.2%, homedepot.com at 11.0% and lowes.com at just 4.3%. Over the May–July 2026 window, revenue rose 5.6%, including 5.5% month-over-month growth in the most recent period. Average selling price climbed 2.3% across the same three months, settling at $41.71 after a modest 1.3% monthly dip. The combination of steady revenue gains and firming prices suggests Flexzilla is holding pricing power even as its distribution remains heavily concentrated in a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Flexzilla on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Flexzilla.
BY REVENUE
Flexzilla sells 85% online and 15% offline. Online runs through 3 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 6.2M ratings on 4 channels, Flexzilla averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 6.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$185.81
Price
$206K
Revenue
$236.69
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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