GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Menards, Home Depot and Lowe's from January 1 to September 30, 2026, Stansport — a subsidiary of privately held The Outdoor Recreation Group since December 2024 — shows a notably fragmented channel mix. Amazon and menards.com are tied as the brand's largest revenue drivers at 33.1% share each, with homedepot.com at 21.1% and lowes.com contributing the remaining 12.8%. Pricing has moved sharply upward, with the average price climbing 53.8% over the tracked period to reach $10.18 in the most recent month, an 8.1% month-over-month gain. That rise sits against a softening top line, as revenue fell 18.6% month-over-month and is down 25.6% across the measured window. The blended average product price of $7.07 underscores how heavily lower-ticket assortments, particularly at Menards, weigh on the brand's overall price positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 53% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Stansport on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Stansport.
BY REVENUE
Stansport sells 67% online and 33% offline. Online runs through 3 channels; offline through 1. Online share has moved from 65% in May to 76% in Sep.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 359K ratings on 4 channels, Stansport averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 359K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$40.54
Price
$114K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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