GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, THAW generated revenue across three major home improvement retailers between January and May 2026, with Menards commanding the dominant share at 68.8%, followed by Ace Hardware at 28.9%, and Home Depot capturing just 2.3%. The brand's average product price during this period was $3.64, though pricing saw a notable 49.3% overall decline across the tracked timeframe. Revenue experienced a significant 93.2% drop over the observed trend period, likely reflecting the seasonal nature of the brand's product category as winter demand subsided. These distribution and pricing dynamics suggest THAW maintains a concentrated retail footprint with heavy reliance on Menards as its primary sales channel. Retailers and competitors monitoring the warming products space should note these shifts in THAW's pricing and revenue trajectory heading into the warmer months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 49% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for THAW on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for THAW.
BY REVIEW COUNT
Across 539 ratings on 3 retailers, THAW averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 539 ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE