THAW

THAW Market Overview

THAW, one of the in-house brands of privately held Alliance Consumer Group, generated an average product price of $5.46 across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking Ace Hardware, Menards, and Home Depot. Ace Hardware dominates the brand's retail footprint with 60.7% of year-to-date revenue share, followed by Menards at 37.5%, while Home Depot accounts for just 1.9%. That concentration leaves nearly all of THAW's measured sales dependent on two retail partners. Recent momentum has softened, with revenue falling 46.5% month-over-month and declining 15.7% across the June through August 2026 timeseries window. Average selling price followed a similar path, slipping 16.4% over the same stretch to $5.83 after a 43.9% monthly drop.