GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across three tracked retailers, THAW maintains a modest average product price of $3.64. The brand's revenue distribution is heavily concentrated, with Menards commanding a dominant 68.9% share, followed by Ace Hardware at 28.9%, and Home Depot capturing just 2.2%. Notably, THAW experienced a significant revenue decline of 85.8% over the tracked period, signaling strong seasonality in demand. Average pricing also trended downward, dropping 11.0% overall during the same window. This retailer concentration and seasonal volatility present both risks and opportunities for THAW's market positioning going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 86% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for THAW on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for THAW.
BY REVENUE