GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data for THAW spanning January 1 to June 30, 2026 across Menards, Ace Hardware, and Home Depot, the brand's overall revenue declined 74.1% over the tracked period while its average product price rose 56.0% to an overall average of $3.70. Menards.com dominated distribution with a 66.8% revenue share, followed by acehardware.com at 30.9% and homedepot.com at a marginal 2.3%. In the most recent monthly comparison, revenue fell 31.5% versus the prior month even as the average price jumped 117.6% to $7.00. This divergence between falling revenue and rising prices points to seasonal demand softening heading into the warmer summer months. The concentration of nearly 98% of revenue across just two channels underscores THAW's reliance on Menards and Ace Hardware for the bulk of its in-store sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 55% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for THAW on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for THAW.
BY REVIEW COUNT
Across 559 ratings on 3 channels, THAW averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 559 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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