THAW

THAW Market Overview

According to Grips Intelligence in-store data tracked across acehardware.com, menards.com and homedepot.com from January 1 to September 30, 2026, THAW — a brand of privately held Alliance Sports Group, L.P. (Alliance Consumer Group) — shows a heavily concentrated retail footprint. Ace Hardware alone accounts for 57.4% of year-to-date revenue, with Menards close behind at 39.5% and Home Depot contributing just 3.1%, leaving roughly 97% of sales dependent on two retail partners. Momentum has weakened notably in the most recent quarter, with revenue down 22.5% month-over-month and 58.5% overall across the July-to-September window. Pricing has been volatile rather than directional, as the average selling price spiked 71.3% in one month to $9.98 while the full-period average settled at $5.32, a 3.9% decline. That combination of sharp price swings, a shrinking revenue base and high channel concentration makes distribution diversification the clearest growth lever for the brand.