THAW

THAW Market Overview

According to Grips Intelligence in-store data for THAW spanning January 1 to June 30, 2026 across Menards, Ace Hardware, and Home Depot, the brand's overall revenue declined 74.1% over the tracked period while its average product price rose 56.0% to an overall average of $3.70. Menards.com dominated distribution with a 66.8% revenue share, followed by acehardware.com at 30.9% and homedepot.com at a marginal 2.3%. In the most recent monthly comparison, revenue fell 31.5% versus the prior month even as the average price jumped 117.6% to $7.00. This divergence between falling revenue and rising prices points to seasonal demand softening heading into the warmer summer months. The concentration of nearly 98% of revenue across just two channels underscores THAW's reliance on Menards and Ace Hardware for the bulk of its in-store sales.