According to Grips Intelligence in-store and online channel data spanning January 1 to September 30, 2026 across Amazon, menards.com and acehardware.com, Outdoor Edge revenue expanded 118.1% over the tracked period, including a 59.1% month-over-month surge in the most recent month. Amazon dominates the mix at 81.3% of year-to-date revenue, while menards.com contributes 14.8% and acehardware.com accounts for the remaining 3.9%. Pricing has trended upward alongside that growth, with the average selling price rising 16.2% overall to $28.67 in the latest month, a 7.0% gain versus the prior month. The year-to-date average product price sits lower at $25.98, suggesting the recent lift reflects a shift toward higher-priced items rather than uniform increases. The combination of accelerating revenue and firming price points indicates healthy demand concentration on the marketplace channel, with brick-and-mortar-affiliated retail sites providing a secondary but meaningful distribution base.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 118% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Edge.
BY REVENUE
Outdoor Edge sells 82% online and 18% offline. Online runs through 1 channel; offline through 2. Online share has moved from 77% in May to 89% in Sep.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 666K ratings on 3 channels, Outdoor Edge averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 666K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.87
Price
$120K
Revenue
$34.99
Price
$107K
Revenue
$39.99
Price
$81K
Revenue
$25.99
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis