GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, menards.com, and acehardware.com, Outdoor Edge maintains a strong retail presence with an average product price of $32.75. Amazon dominates as the brand's primary sales channel, commanding a 92.0% revenue share, while menards.com and acehardware.com account for 6.6% and 1.3% respectively. Notably, the brand has experienced a significant revenue decline of 44.2% over the tracked period, signaling potential challenges in market demand or competitive pressure. Average pricing has also trended downward, decreasing 18.4% over the same timeframe, which may reflect promotional activity or shifts in product mix toward lower-priced items. These trends suggest Outdoor Edge may be navigating a period of strategic repositioning within its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Edge on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Outdoor Edge.
BY REVENUE
Outdoor Edge sells 92% online and 8% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 96% in Jan to 79% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 800K ratings on 3 retailers, Outdoor Edge averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 800K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.99
Price
$247K
Revenue
$34.99
Price
$166K
Revenue
