GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Spotify generated offline revenue primarily through two major retailers: Best Buy commanding a 55.1% revenue share and Amazon capturing the remaining 44.9%. The brand's average product price during this period stood at $18.37, reflecting a modest 1.5% decline over the tracked timeframe. Notably, Spotify experienced a significant 75.6% drop in overall revenue across the reporting period, signaling a sharp contraction in its physical retail presence. Despite the revenue downturn, average pricing showed short-term resilience with a 7.9% month-over-month increase in the most recent period. These trends suggest Spotify's offline retail footprint is narrowing considerably, with sales increasingly concentrated between just two key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 76% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Spotify on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Spotify.
BY REVENUE
Spotify sells 45% online and 55% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 95% in Jan to 100% in May.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 13K ratings on 2 retailers, Spotify averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 13K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
