GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Electronic Arts generated an average product price of $36.59 across tracked retailers between January and April 2026. Best Buy dominated as the leading retail partner, capturing an overwhelming 87.4% of Electronic Arts' offline revenue share, far ahead of Amazon at 8.0% and Newegg at 4.6%. The brand experienced a notable 27.6% decline in revenue over the tracked period, signaling a challenging sales environment. Despite the revenue downturn, average pricing showed resilience with a 4.0% month-over-month increase in the most recent period, though overall average price decreased 5.2% across the full timeframe. Top-selling products at Newegg included Madden NFL 26 Standard Edition for PlayStation 5 at $69.99 and UFC 5 for PlayStation 5 at $74.99, reflecting the brand's strong sports gaming portfolio in physical retail.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Electronic Arts on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Electronic Arts.
TO ELECTRONIC ARTS
