Electronic Arts

Electronic Arts Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Newegg from January 1 to September 30, 2026, Electronic Arts — now privately held following the $55 billion buyout led by Saudi Arabia's Public Investment Fund alongside Silver Lake and Affinity Partners — carried an average product price of $40.99. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 84.9% of year-to-date revenue versus 13.7% at Best Buy and just 1.5% at Newegg. Momentum softened over the third quarter, as revenue fell 13.4% across the July–September window and declined a further 9.2% month over month in the most recent period. Pricing moved in the opposite direction, edging up 0.8% over the same stretch to reach an average of $43.25. The combination of rising average prices and contracting revenue points to volume pressure rather than discounting as the driver of the recent slowdown.