GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Electronic Arts generated an average product price of $36.59 across tracked retailers between January and April 2026. Best Buy dominated as the leading retail partner, capturing an overwhelming 87.4% of Electronic Arts' offline revenue share, far ahead of Amazon at 8.0% and Newegg at 4.6%. The brand experienced a notable 27.6% decline in revenue over the tracked period, signaling a challenging sales environment. Despite the revenue downturn, average pricing showed resilience with a 4.0% month-over-month increase in the most recent period, though overall average price decreased 5.2% across the full timeframe. Top-selling products at Newegg included Madden NFL 26 Standard Edition for PlayStation 5 at $69.99 and UFC 5 for PlayStation 5 at $74.99, reflecting the brand's strong sports gaming portfolio in physical retail.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Electronic Arts on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Electronic Arts.
BY REVENUE
Electronic Arts sells 13% online and 87% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 2% in Dec to 11% in Apr.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 88K ratings on 3 retailers, Electronic Arts averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 88K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO ELECTRONIC ARTS
