GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows the Amazon brand, operated directly by Amazon.com, Inc. (NASDAQ: AMZN), growing revenue 3.2% across the tracked period. Momentum accelerated late in the window, with the most recent month delivering 9.9% revenue growth versus the prior month. Pricing moved in the opposite direction, as the average product price slipped 1.8% month over month to $17.80, leaving it 0.8% below where the period began and just under the $18.08 average across the full timeframe. Revenue remains highly concentrated, with 98.9% of tracked sales flowing through a single channel. That combination of rising volume against a softening average price suggests growth is being driven more by unit demand and promotional positioning than by premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Amazon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Amazon.
BY REVIEW COUNT
Across 580M ratings on 1 channel, Amazon averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 580M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.59
Price
$17M
Revenue
$25.21
Price
$15M
Revenue
$28.99
Price
$15M
Revenue
$22.86
Price
$14M
Revenue
$56.53
Price
$12M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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