Home/Insights/Brands/AmazonProduct Intelligence - 2026 YTD USA

Amazon

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50M+

Products Sold, Jan to Apr 2026

700+

# Offline Stores

$18.55

Avg. Price

4.6

Avg. Rating

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Amazon Market Overview

According to in-store data from Grips Intelligence, Amazon captured a dominant 94.8% revenue share across tracked retailers including Amazon.com and Best Buy during the January–April 2026 period, with an average product price of $48.85. The brand experienced a notable 14.5% revenue decline over the tracked timeseries, signaling a downward sales trend worth monitoring. Interestingly, despite falling revenues, average product prices showed resilience with a 2.7% month-over-month increase in the most recent period. Best Buy accounted for just 4.5% of Amazon-branded product revenue but featured significantly higher-priced items such as Kindle and Echo devices, contributing to a wider price range across retail channels.

Revenue Share by Retailer
1
Amazon icon
Amazon

99%

Data covers Amazon

Amazon's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.

Monthly revenue

Indexed values, 0-100

Amazon's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.

Average price

Absolute values in $

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Amazon's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Amazon on Amazon.

Amazon

Categories by revenue share

Distribution in %

Amazon's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Amazon.

Retailers by revenue share

Distribution in %

Amazon's customer ratings

BY REVIEW COUNT

Across 488M ratings on 1 retailer, Amazon averages 4.6. Most reviews sit on products in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 488M ratings

Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.

Top products for Amazon

BY REVENUE

Amazon
Amazon
#1Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inch 20Lb Paper - 10 Ream Case (5,000 Sheets), 92 GE Bright White

$55.21

Price

$16M

Revenue

#2Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inch 20Lb Paper - 8 Ream Case (4,000 Sheets), 92 GE Bright White

$46.25

Price

$13M

Revenue

#3Amazon Basics 2-Ply Toilet Paper 5 Packs, 6 Rolls per pack (30 Rolls total) (Previously Solimo)

$25.21

Price

$12M

Revenue

#4Amazon Brand - Presto! 308-Sheet Mega Roll Toilet Paper, Ultra-Soft, 6 Count (Pack of 4), 24 Mega Rolls = 112 regular rolls

$28.99

Price

$9.1M

Revenue

#5Amazon Basics 2 Ply Paper Towels - Flex-Sheets - 12 Value Rolls (Previously Solimo)

$22.86

Price

$8.3M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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