Home/Insights/Brands/AmazonProduct Intelligence - 2026 YTD USA

Amazon

Start benchmarking for free
Sign in with Google

2M+

Products Sold, Jan to Mar 2026

700+

# Offline Stores

$50.86

Avg. Price

4.6

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Amazon Market Overview

According to in-store data from Grips Intelligence, Amazon brand products tracked across Amazon and Best Buy from January to March 2026 showed an average product price of $50.86, with revenue declining 41.6% over the period. Amazon's own marketplace dominated as the primary retail channel, capturing an impressive 94.5% of total revenue share, while Best Buy accounted for just 4.8%. Average prices also trended downward, dropping 21.3% over the quarter, suggesting increased promotional activity or a shift toward lower-priced everyday essentials. These dynamics highlight a notable contraction in Amazon's branded product performance during Q1 2026, making it a key brand to watch in the coming months.

Revenue Share by Retailer
Data covers Amazon, Best Buy

Amazon's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.

Monthly revenue

Indexed values, 0-100

Amazon's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Amazon's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Amazon on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Amazon's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Amazon.

Retailers by revenue share

Distribution in %

Top products for Amazon

BY REVENUE

Best Buy
Best Buy
#1Amazon - Kindle Paperwhite (16 GB) - 2024 - Black

$158.58

Price

$1.54M

Revenue

#2Amazon - Kindle Colorsoft 16 GB – With color display and adjustable warm light– - 2025 - Black

$224.94

Price

$664K

Revenue

#3Amazon - Echo Show 15 Full HD 15.6" smart display for home organization, with built-in Fire TV and Alexa - Black

$275.31

Price

$409K

Revenue

#4Amazon - Fire TV Stick HD, HD Streaming Device, free and live TV, Alexa Voice Remote, smart home controls, 8 GB storage (2024) - Black

$37.69

Price

$389K

Revenue

#5Amazon - Fire TV Stick 4K Max streaming device, Wi-Fi 6E, Ambient Experience, 16 GB, free & live TV w/ out cable or satellite - Black

$40.42

Price

$263K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved