GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Amazon's own brand demonstrated a commanding retail presence with an average product price of $53.15. The brand's revenue is overwhelmingly concentrated on its own marketplace, capturing 95.1% of total revenue share, while Best Buy accounts for just 4.3%. Notably, the brand experienced a significant revenue decline of 46.3% over the tracked period, suggesting a notable post-holiday cooldown. Average product prices also saw a downward trend, decreasing 21.2% over the same window, likely driven by promotional activity and a shift toward lower-priced essentials. These dynamics point to a brand leveraging its own ecosystem for distribution dominance while navigating seasonal demand fluctuations in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Amazon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazon.
BY REVENUE
$234.76
Price
$422K
Revenue
$37.41
Price
$266K
Revenue
$40.42
Price
$263K
Revenue
