GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Microsoft generated an average product price of $237.60 across Amazon, Best Buy, and Newegg from January to April 2026. Amazon dominated Microsoft's retail revenue share at 47.1%, followed by Best Buy at 32.2% and Newegg at 20.6%. Notably, Microsoft's average price surged 18.9% over the tracked period, reaching $269.25 by the most recent month. However, the brand faced headwinds as overall revenue declined 13.3% during the same timeframe. Newegg stood out as a channel for premium Microsoft products, with top-selling items like Surface Laptops and Surface Hub devices priced well above $1,400.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 19% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Microsoft.
BY REVENUE
Microsoft sells 68% online and 32% offline. Online runs through 2 retailers; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 1.98M ratings on 3 retailers, Microsoft averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.98M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$174.08
Price
$1.56M
Revenue
$172.94
Price
$1.31M
Revenue
$399.99
Price
$1.12M
Revenue
$399.99
Price
$623K
Revenue
