GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Best Buy, and Newegg from January to May 2026, Microsoft maintained an average product price of $237.71 across these retailers. Amazon dominated Microsoft's revenue share at 47.2%, followed by Best Buy at 31.2% and Newegg at 21.4%, highlighting Amazon's role as the leading sales channel for the brand. Notably, Microsoft's average price increased by 11.8% over the March to May 2026 period, suggesting a shift toward higher-value product sales. However, overall revenue declined by 13.2% during the same timeframe, indicating that rising prices may be impacting purchase volume. This combination of climbing prices and falling revenue points to a pivotal moment for Microsoft's retail strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Microsoft.
BY REVENUE
Microsoft sells 69% online and 31% offline. Online runs through 2 retailers; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.48M ratings on 3 retailers, Microsoft averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.48M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$175.73
Price
$1.81M
Revenue
$168.79
Price
$1.49M
Revenue
$399.99
Price
$1.38M
Revenue
$399.99
Price
$792K
Revenue
