GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Best Buy, and Newegg from January to February 2026, Microsoft experienced a significant revenue decline of 46.3% since December 2025, with February alone seeing a 35.7% drop compared to January. Amazon dominated as Microsoft's leading retail channel, capturing 50.4% of total revenue share, followed by Best Buy at 35.0% and Newegg at 14.6%. Notably, pricing strategies varied dramatically across retailers, with Newegg commanding the highest average product price of $599.19 compared to Best Buy's $200.99, reflecting a stark difference in product mix across channels. Despite the revenue downturn, Microsoft's overall average product price rose 4.2% since December 2025, reaching $306.20, suggesting a shift toward higher-value purchases even as overall sales volume contracted. Best Buy's top-selling Microsoft products leaned heavily into gaming accessories and consoles, with the Xbox Series S and Elite Series 2 controllers combining for over 26% of that retailer's Microsoft revenue share.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Microsoft.
BY REVENUE
$174.73
Price
$836K
Revenue
$174.34
Price
$760K
Revenue
$399.99
Price
$639K
Revenue
$1,183.98
Price
$510K
Revenue
