GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Best Buy from January to May 2026, Netflix-branded merchandise averaged a product price of $16.00, with revenue heavily concentrated at Amazon, which captured 97.4% of total revenue share. The brand experienced a significant revenue decline of 69.0% over the tracked timeseries period, signaling a notable slowdown in offline sales momentum. Average product pricing also trended downward, decreasing 15.6% over the same window, suggesting possible discounting or a shift toward lower-priced items such as posters and apparel. Best Buy accounted for just 2.6% of Netflix merchandise revenue, highlighting Amazon's near-total dominance as the primary retail channel for the brand's physical products. These trends point to a challenging period for Netflix's licensed merchandise performance across major brick-and-mortar and marketplace retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Netflix.
BY REVIEW COUNT
Across 20K ratings on 2 retailers, Netflix averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 20K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
