GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon and Best Buy from January to May 2026, Netflix-branded merchandise averaged a product price of $16.00, with revenue heavily concentrated at Amazon, which captured 97.4% of total revenue share. The brand experienced a significant revenue decline of 69.0% over the tracked timeseries period, signaling a notable slowdown in offline sales momentum. Average product pricing also trended downward, decreasing 15.6% over the same window, suggesting possible discounting or a shift toward lower-priced items such as posters and apparel. Best Buy accounted for just 2.6% of Netflix merchandise revenue, highlighting Amazon's near-total dominance as the primary retail channel for the brand's physical products. These trends point to a challenging period for Netflix's licensed merchandise performance across major brick-and-mortar and marketplace retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Netflix.
BY REVIEW COUNT
Across 20K ratings on 2 channels, Netflix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.01
Price
$219K
Revenue
$14.04
Price
$209K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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