GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows Netflix — operated by the independently held Netflix, Inc. (NASDAQ: NFLX) — holding an average product price of $21.29. Amazon accounts for the clear majority of year-to-date revenue at 67.8%, with Best Buy taking the remaining 32.0%. Overall revenue edged up 1.0% across the tracked period, though the most recent month saw a sharp 80.3% month-over-month decline. Pricing has been the more volatile signal, rising 51.5% overall while dropping 63.1% in a single month to $20.45. That combination of a higher long-run price line and abrupt monthly swings suggests a heavily assortment-driven mix rather than steady baseline demand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 51% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Netflix.
BY REVENUE
Netflix sells 68% online and 32% offline. Online runs through 1 channel; offline through 1.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Netflix averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.98
Price
$26K
Revenue
$12.30
Price
$20K
Revenue
$9.90
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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