GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Netflix generated the vast majority of its offline revenue through Amazon, which accounted for 95.7% of retailer share between January and April 2026, with Best Buy capturing the remaining 4.3%. The brand's average product price during this period stood at $21.44, reflecting a 9.0% overall decline in average pricing. Netflix experienced a significant revenue contraction of 68.7% over the tracked period, signaling a notable cooldown in consumer demand. Top-selling products across retailers were heavily dominated by Stranger Things-branded merchandise, with items ranging from t-shirts priced around $19 to hoodies reaching nearly $44. These trends suggest that while Netflix maintains a concentrated retail footprint, its offline merchandise performance faces meaningful headwinds heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 69% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Netflix on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Netflix.
