GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows Nintendo, a brand of Kyoto-based Nintendo Co., Ltd. (TSE: 7974), concentrating the vast majority of its measured revenue on a single retailer. Amazon accounted for 80.6% of year-to-date revenue versus 18.6% at Best Buy, leaving the brand heavily exposed to one channel's performance. Momentum softened over the summer window, with revenue down 8.6% month over month and 26.0% overall across the June–August period. Pricing moved in the same direction, as the average price fell 12.9% over the period to $117.06, below the $127.32 year-to-date average. Premium positioning still holds at the top of the assortment, where the highest-priced tracked item on Amazon carried an average price of $449.55.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nintendo on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nintendo.
BY REVENUE
Nintendo sells 84% online and 16% offline. Online runs through 1 channel; offline through 1. Online share has moved from 72% in Apr to 82% in Aug.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 17M ratings on 2 channels, Nintendo averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO NINTENDO
