GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and Best Buy shows Nintendo, owned by Nintendo Co., Ltd. (TSE: 7974), commanding an average product price of $131.34 year to date. Amazon dominates the channel mix with an 81.7% revenue share, leaving Best Buy with 17.9%. Momentum has softened over the May–July window, with revenue down 13.4% overall and falling 17.1% in the most recent month versus the prior one. Pricing has compressed alongside volume, as the average price slipped 16.4% across the period to $115.17, a 13.8% month-over-month decline. According to Grips Intelligence, this combination of concentrated channel exposure and simultaneous price and revenue erosion is the defining dynamic to watch heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nintendo on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nintendo.
BY REVENUE
Nintendo sells 81% online and 19% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Mar to 85% in Jul.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 13M ratings on 2 channels, Nintendo averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO NINTENDO
