Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Lowe's, Ace Hardware, Menards and Amazon shows Southwire, a brand of privately held Southwire Company, LLC, concentrating the vast majority of its revenue in just two retailers. Home Depot alone accounts for 48.5% of year-to-date revenue, with Lowe's contributing another 34.9%, leaving Ace Hardware (10.7%), Menards (3.2%) and Amazon (2.7%) as comparatively minor contributors. The brand's average product price sits at $52.92, though pricing has softened over the tracked period, declining 6.2% overall despite a 1.9% month-over-month uptick to $27.13 in the most recent period. Revenue has followed a similar pattern, slipping 4.8% across the measured window even as the latest month posted 1.7% growth versus the prior month. The combination of a modest recent rebound and heavy dependence on two big-box channels suggests Southwire's near-term trajectory remains closely tied to home improvement retail traffic.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Southwire.
BY REVENUE
Southwire sells 51% online and 49% offline. Online runs through 2 channels; offline through 3.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.64M ratings on 5 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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