Home/Insights/Brands/SouthwireProduct Intelligence - 2026 YTD USA

Southwire

5M+

Products Sold, Jan to Aug 2026

5,300+

# Offline Stores

$52.92

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Southwire Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across Home Depot, Lowe's, Ace Hardware, Menards and Amazon shows Southwire, a brand of privately held Southwire Company, LLC, concentrating the vast majority of its revenue in just two retailers. Home Depot alone accounts for 48.5% of year-to-date revenue, with Lowe's contributing another 34.9%, leaving Ace Hardware (10.7%), Menards (3.2%) and Amazon (2.7%) as comparatively minor contributors. The brand's average product price sits at $52.92, though pricing has softened over the tracked period, declining 6.2% overall despite a 1.9% month-over-month uptick to $27.13 in the most recent period. Revenue has followed a similar pattern, slipping 4.8% across the measured window even as the latest month posted 1.7% growth versus the prior month. The combination of a modest recent rebound and heavy dependence on two big-box channels suggests Southwire's near-term trajectory remains closely tied to home improvement retail traffic.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Ace Hardware, Menards, Amazon

Southwire's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Southwire's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

Southwire's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Southwire on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Southwire's channels

REVENUE SHARE

Revenue distribution across tracked channels for Southwire.

Channels by revenue share

Distribution in %

Southwire's online vs offline revenue split

BY REVENUE

Southwire sells 51% online and 49% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

51%

49%

Offline

Online channels

51%

HomeDepot.com
Amazon.com

Offline channels

49%

Lowe's stores
Ace Hardware stores
Menards stores

Southwire's customer ratings

BY REVIEW COUNT

Across 1.64M ratings on 5 channels, Southwire averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.64M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Southwire

BY REVENUE

Amazon
Amazon
#1Southwire #63950002 125' 6/3 W/G NMB Cable

$410.06

Price

$983K

Revenue

#2Southwire 28828255 250' 12-2 NMW/G Wire, 12 AWG, Yellow

$164.23

Price

$720K

Revenue

#3SOUTHWIRE COMPANY #28827455 250' 14/2 W/G NM Cable

$119.52

Price

$552K

Revenue

#4Southwire 68580055 250 ft 12/2 Solid CU MC Lite Cable, Aluminum

$223.53

Price

$451K

Revenue

#5Woods 28828223 28828228 12/2 NMB W/G 100' Wire, 100 ft, Yellow, 100 ft

$98.59

Price

$231K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved