Southwire

Southwire Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, Ace Hardware, Amazon, and Menards from January 1 to June 30, 2026, Southwire's brick-and-mortar revenue slipped 0.8% over the period, alongside a marginal 0.1% decline in average price. Home Depot dominated Southwire's channel mix at 48.6% of revenue share, with Lowe's a distant second at 32.6% and Ace Hardware trailing at 12.6%. Amazon and Menards each accounted for roughly 3% of revenue, underscoring how heavily concentrated the brand remains within the two largest home-improvement retailers. The overall average product price landed at $55.39, though high-ticket items skewed considerably higher, with Home Depot's top SKUs commanding prices as steep as $692.31. These figures point to a brand whose in-store performance is stable but flat, leaving meaningful upside in underpenetrated channels like Amazon and Menards.