GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Home Depot, Lowe's, Ace Hardware, Amazon, and Menards from January 1 to June 30, 2026, Southwire's brick-and-mortar revenue slipped 0.8% over the period, alongside a marginal 0.1% decline in average price. Home Depot dominated Southwire's channel mix at 48.6% of revenue share, with Lowe's a distant second at 32.6% and Ace Hardware trailing at 12.6%. Amazon and Menards each accounted for roughly 3% of revenue, underscoring how heavily concentrated the brand remains within the two largest home-improvement retailers. The overall average product price landed at $55.39, though high-ticket items skewed considerably higher, with Home Depot's top SKUs commanding prices as steep as $692.31. These figures point to a brand whose in-store performance is stable but flat, leaving meaningful upside in underpenetrated channels like Amazon and Menards.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Southwire.
BY REVENUE
Southwire sells 54% online and 46% offline. Online runs through 2 channels; offline through 3. Online share has moved from 0% in Feb to 5% in Jun.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 1.36M ratings on 5 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.36M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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