GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Menards, and Amazon from January 1 to September 30, 2026 shows Southwire concentrating the majority of its sales in a single retail channel. Lowe's accounts for 68.4% of year-to-date revenue, followed by Ace Hardware at 21.2%, with Menards (6.2%) and Amazon (4.3%) splitting the remainder. Revenue momentum has been positive, rising 11.2% over the tracked period and posting a 9.2% month-over-month gain in the most recent reading. Pricing has climbed even faster, with the average selling price up 14.9% overall and reaching $30.47 in the latest month, a 12.5% monthly increase against a period-wide average of $28.33. Together, these Grips Intelligence figures suggest growth is being driven as much by price realization as by unit demand, leaving the brand heavily exposed to performance at its lead retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Southwire.
BY REVIEW COUNT
Across 1.59M ratings on 4 channels, Southwire averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.59M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
