GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Southwire generates over half of its revenue through Home Depot, which accounts for 51.7% of its retailer revenue share. Lowe's follows as the second-largest channel at 30.0%, while Ace Hardware captures a notable 11.8%, significantly outperforming both Amazon (3.6%) and Menards (2.8%) in Southwire's revenue mix. The brand's average product price sits at $59.70, though individual SKUs range widely, with some bulk wire products at Home Depot and Lowe's exceeding $600. Southwire's heavy concentration in home improvement retailers—with over 93% of revenue coming from Home Depot, Lowe's, and Ace Hardware combined—underscores its strong positioning in the professional and DIY contractor channel. This retailer distribution highlights Southwire's dominance in brick-and-mortar home improvement over online marketplaces like Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 84% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 80% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Southwire on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Southwire.
BY REVENUE
Southwire sells 55% online and 45% offline. Online runs through 2 retailers; offline through 3.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 1.67M ratings on 5 retailers, Southwire averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 1.67M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
