GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and lowes.com from January 1 to August 31, 2026 shows Performance Tool operating at an average product price of $14.63. Amazon dominates the brand's measured revenue mix with a 77.4% share, leaving menards.com at 13.0% and lowes.com at 8.4%. That concentration means Amazon assortment and pricing decisions effectively set the brand's overall trajectory. Momentum softened over the June–August window, with revenue down 2.4% across the period and falling 9.1% in the most recent month versus the prior one. Average selling price also slipped 8.4% over the same stretch to $13.81, suggesting the revenue decline is tied to mix and price erosion rather than volume alone.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Performance Tool on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Performance Tool.
BY REVENUE
Performance Tool sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 503K ratings on 3 channels, Performance Tool averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 503K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$65.13
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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