GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com and lowes.com from January 1 to September 30, 2026 shows Performance Tool concentrating the vast majority of its revenue in a single channel. Amazon alone accounted for 78.9% of year-to-date revenue, followed by menards.com at 12.7% and lowes.com at 7.3%. The brand's average selling price sat at $13.88 for the period, though pricing softened to $13.35 in the most recent tracked month, an 11.6% decline overall. Revenue slipped 7.1% across the measured window, even as the latest month posted a 3.3% month-over-month gain, suggesting a tentative stabilization heading into Q4. The combination of falling average prices and a heavy single-channel dependency remains the most notable structural dynamic in the Grips Intelligence dataset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Performance Tool on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Performance Tool.
BY REVENUE
Performance Tool sells 88% online and 12% offline. Online runs through 2 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 649K ratings on 3 channels, Performance Tool averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 649K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.09
Price
$314K
Revenue
$47.36
Price
$251K
Revenue
$23.33
Price
$111K
Revenue
$40.81
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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