GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Menards and Lowe's from January 1 to July 31, 2026, Performance Tool — a brand of Kent, Washington-based Wilmar LLC — maintains a heavily concentrated channel mix. Amazon accounts for 77.4% of year-to-date revenue, with menards.com at 12.1% and lowes.com at 9.1%, leaving the brand's momentum closely tied to a single marketplace. The average product price sits at $15.55, a low entry point that spans everything from sub-$5 funnels at Menards to $100 air tanks at Lowe's. Revenue grew 6.5% month-over-month in the most recent period and 7.5% overall across the May–July timeseries window. Average selling prices moved up in tandem, rising 1.3% month-over-month to $15.28 and 2.7% across the quarter, suggesting demand held steady despite modest price increases.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Performance Tool on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Performance Tool.
BY REVENUE
Performance Tool sells 88% online and 12% offline. Online runs through 2 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 501K ratings on 3 channels, Performance Tool averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 501K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.24
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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