GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Soundcore — an in-house brand of Anker Innovations (SZSE: 300866) — generated 95.5% of its year-to-date revenue through Amazon, leaving Newegg at just 3.3% and Best Buy at 1.2%. Across the tracked period of January 1 to July 31, 2026, spanning Amazon, Newegg and Best Buy, the brand's average product price settled at $58.84. Momentum has been strong in recent months, with revenue up 30.2% over the May–July timeseries window and a 14.9% month-over-month gain in the latest period. Pricing has moved upward in parallel, with the average price rising 9.5% across the same window to $62.46, despite a slight 1.1% dip in the final month. That combination of rising volume and rising price points suggests Soundcore is trading up its assortment while remaining heavily concentrated in a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Soundcore on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Soundcore.
BY REVIEW COUNT
Across 8.3M ratings on 3 channels, Soundcore averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 8.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.94
Price
$3.09M
Revenue
$109.47
Price
$2.99M
Revenue
$199.99
Price
$2.79M
Revenue
$44.99
Price
$1.61M
Revenue
$55.35
Price
$1.11M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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