GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Newegg and Best Buy from January 1 to September 30, 2026 shows Soundcore, a brand of Anker Innovations (SZSE: 300866), operating at an average product price of $57.25. Channel concentration is extreme, with Amazon accounting for 94.7% of year-to-date revenue, leaving Newegg at 4.2% and Best Buy at just 1.1%. Momentum softened through the third quarter, with revenue falling 16.1% over the July–September window and declining 9.0% in the most recent month alone. Pricing eased in parallel, with the average selling price slipping 4.4% month-over-month to $56.31 and 3.3% across the quarter. The combination of falling volume and softer pricing suggests discounting has not been enough to offset the demand slowdown on Soundcore's dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Soundcore on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Soundcore.
BY REVIEW COUNT
Across 9.8M ratings on 3 channels, Soundcore averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 9.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$179.89
Price
$4.33M
Revenue
$97.51
Price
$3.67M
Revenue
$187.31
Price
$3.4M
Revenue
$44.42
Price
$2.97M
Revenue
$43.64
Price
$1.56M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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