GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Beats saw its offline revenue decline 10.0% over the January 1 to June 30, 2026 period tracked across Amazon and Best Buy, as a wholly owned subsidiary of Apple (NASDAQ: AAPL). Apple Inc. owns 100% of Beats Electronics after acquiring the company in 2014, making Beats a private subsidiary with no public shareholders or outside investors. Grips Intelligence data shows Amazon dominated the channel mix with a 76.5% revenue share, while Best Buy accounted for the remaining 23.4%. The average product price rose 3.6% across the period to settle at $144.79, even as revenue softened. This combination of a declining top line against rising average prices makes Beats a notable case study in premium audio retail dynamics through mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 6.3M ratings on 2 channels, Beats averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 6.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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