GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to August 31, 2026 shows Beats, a wholly owned subsidiary of Apple (NASDAQ: AAPL), commanding an average product price of $151.68. Amazon dominates the channel mix at 78.6% of year-to-date revenue, leaving Best Buy with a 21.4% share. Revenue momentum has been strong, climbing 30.5% over the tracked period and adding a further 4.9% month over month in the most recent reading. Pricing has also firmed, with the average selling price up 5.9% across the period to $158.25, despite a slight 1.2% monthly dip. Together, these Grips Intelligence figures point to a brand growing volume and value simultaneously while remaining heavily concentrated in a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 80% online and 20% offline. Online runs through 1 channel; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 4.99M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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