GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Beats, a wholly owned subsidiary of Apple (NASDAQ: AAPL), maintaining a heavily concentrated retail footprint. Amazon accounted for 77.5% of year-to-date revenue, with Best Buy contributing the remaining 22.5%. The average product price settled at $137.53 across the period, though pricing softened 6.6% overall and the most recent month registered $137.02 after a 5.9% month-over-month increase. Revenue momentum was negative, declining 4.4% versus the prior month and 15.3% across the third-quarter timeseries window. Taken together, the Grips Intelligence figures point to a brand facing both volume pressure and gradual price erosion despite a stable two-retailer distribution base.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 4.73M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 4.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$190.82
Price
$2.51M
Revenue
$191.72
Price
$2.2M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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