GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026 shows Beats, a brand owned by Apple (NASDAQ: AAPL), transacting at an average product price of $145.92 year to date. Distribution is heavily concentrated, with Amazon accounting for 78.2% of year-to-date revenue versus 21.8% at Best Buy. Momentum has been strong in the most recent quarter, as revenue climbed 24.3% month over month and rose 19.1% across the May–July window. Pricing moved in the same direction, with the average selling price reaching $156.13, a 7.7% monthly increase and an 8.1% gain over the three-month period. The combination of rising volumes and higher realized prices suggests a shift toward premium-tier demand rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 79% online and 21% offline. Online runs through 1 channel; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 5.5M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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