GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Beats averaged a product price of $151.91 across Amazon and Best Buy during Q1 2026 (January–March 2026). Amazon dominated Beats' retail distribution, capturing 82.5% of the brand's revenue share, while Best Buy accounted for the remaining 17.5%. The brand experienced a notable revenue decline of 39.2% over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Among Beats' top-performing products on Amazon, the Studio Pro wireless headphones led across multiple colorways, with average prices ranging from approximately $238 to $243. These trends suggest that while Beats maintains a strong presence on Amazon, the brand faces meaningful revenue pressure heading into the second quarter of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Beats.
BY REVENUE
$240.92
Price
$8.1M
Revenue
$242.70
Price
$5.9M
Revenue
