GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Beats maintained an average product price of $152.36 across its portfolio. Amazon dominated as the primary sales channel, capturing 84.7% of Beats' revenue share, while Best Buy accounted for 15.2%. The brand experienced a notable revenue decline of 37.5% over the tracked period, signaling potential seasonal softness or shifting consumer demand. Despite the revenue downturn, Beats' average price trended upward by 3.2%, suggesting the brand is holding firm on its pricing strategy rather than relying on discounting. Premium offerings like the Beats Studio Pro, priced around $243–$250 on Amazon, anchor the brand's higher-end positioning in the market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 37% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Beats.
BY REVENUE
$243.63
Price
$5.4M
Revenue
$249.95
Price
$4.32M
Revenue
