GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Beats, a wholly owned subsidiary of Apple (NASDAQ: AAPL), maintaining a heavily concentrated retail footprint. Amazon accounted for 77.5% of year-to-date revenue, with Best Buy contributing the remaining 22.5%. The average product price settled at $137.53 across the period, though pricing softened 6.6% overall and the most recent month registered $137.02 after a 5.9% month-over-month increase. Revenue momentum was negative, declining 4.4% versus the prior month and 15.3% across the third-quarter timeseries window. Taken together, the Grips Intelligence figures point to a brand facing both volume pressure and gradual price erosion despite a stable two-retailer distribution base.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 77% online and 23% offline. Online runs through 1 channel; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 3.7M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$190.63
Price
$2.19M
Revenue
$191.76
Price
$1.87M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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