GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to July 31, 2026 shows Marshall — a brand operated by Stockholm-based Marshall Group AB — averaging a product price of $197.56 across its US retail footprint. Amazon dominates the brand's channel mix at 90.5% of year-to-date revenue, leaving Best Buy with the remaining 9.5%. Momentum has been strong in the most recent tracked window, with revenue up 33.9% month-over-month and 119.9% overall since the start of the May–July period. Pricing has climbed alongside volume, with the average selling price reaching $234.66, a 16.0% monthly increase and a 31.5% rise across the timeseries. That combination of rising revenue and a higher average price points to a shift toward Marshall's premium shelf positions rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 120% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Marshall on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Marshall.
BY REVENUE
Marshall sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 89% in Mar to 96% in Jul.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 375K ratings on 2 channels, Marshall averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 375K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$249.78
Price
$503K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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