GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Skullcandy's offline/in-store revenue grew 2.8% across tracked retail channels from January 1 to June 30, 2026, with a 5.3% month-over-month gain in the most recent period. Amazon overwhelmingly dominated distribution at an 86.6% revenue share, far ahead of Best Buy at 11.0% and Office Depot at just 1.3%. The brand's average product price climbed to $74.10, an 8.5% increase year-to-date and up 9.1% month-over-month, signaling a shift toward higher-priced positioning. Premium models led the assortment, with the Crusher ANC 2 Over-Ear headphones commanding an average price above $212 on Amazon. As a wholly owned subsidiary of private-equity firm Mill Road Capital, Skullcandy is privately held and does not trade publicly.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Skullcandy.
BY REVENUE
Skullcandy sells 87% online and 13% offline. Online runs through 1 channel; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 2.29M ratings on 3 channels, Skullcandy averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$212.36
Price
$2.32M
Revenue
$133.23
Price
$1.74M
Revenue
$239.99
Price
$1.69M
Revenue
$197.29
Price
$911K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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