GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon and Best Buy, Skullcandy posted an average product price of $84.71, though its pricing trended downward with a 15.1% decline over the tracked period. Amazon dominates as the brand's primary sales channel, commanding a 92.0% share of total revenue compared to just 6.6% for Best Buy. The brand experienced a notable revenue contraction, dropping 46.3% over the observed period, signaling potential seasonal softness or shifting consumer demand. Skullcandy's top-performing products on Amazon are concentrated in the premium tier, led by the Crusher ANC 2 at $239.99 and the Crusher Evo at $190.86, suggesting the brand's higher-end lines drive the most visibility. These trends indicate that while Skullcandy maintains a strong Amazon-centric distribution strategy, its recent revenue and pricing declines warrant close monitoring heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Skullcandy.
BY REVENUE
$239.99
Price
$2.93M
Revenue
$190.86
Price
$1.56M
Revenue
$173.42
Price
$1.45M
Revenue
$199.99
Price
$542K
Revenue
