GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Skullcandy generated an average product price of $76.12 across Amazon, Best Buy, and Office Depot between January and April 2026. Amazon dominated as the brand's primary retail channel, capturing an overwhelming 89.3% of total revenue share during this period. The brand experienced a 6.9% decline in overall revenue, while average pricing also dropped 11.2%, suggesting increased promotional activity or a shift toward more affordable product lines. Skullcandy's premium Crusher ANC 2 headphones led Amazon's top product lineup at $239.99, contrasting sharply with Office Depot's budget-focused assortment where the Dime 3 earbuds were priced as low as $35.43. This pricing disparity across retailers highlights Skullcandy's broad market positioning strategy, catering to both premium and value-conscious audio consumers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 7% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Skullcandy.
BY REVENUE
Skullcandy sells 90% online and 10% offline. Online runs through 1 retailer; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.94M ratings on 3 retailers, Skullcandy averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 1.94M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$239.99
Price
$3.81M
Revenue
$158.90
Price
$2.16M
Revenue
$193.54
Price
$1.83M
Revenue
