GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Best Buy, and Office Depot shows Skullcandy, a wholly owned subsidiary of private equity firm Mill Road Capital, generating an average product price of $70.20 in the period. Amazon dominates the brand's offline footprint with 87.8% of year-to-date revenue, followed by Best Buy at 9.9% and Office Depot at just 1.3%. Momentum has been building through the most recent quarter, with revenue up 23.8% month over month and 30.3% higher since May. Average selling price has climbed alongside volume, reaching $77.10 in the latest month, a 4.1% monthly gain and a 13.5% increase across the three-month window. That simultaneous rise in both revenue and price points suggests demand is concentrating in higher-priced tiers rather than being driven by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 30% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Skullcandy.
BY REVENUE
Skullcandy sells 88% online and 12% offline. Online runs through 1 channel; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 2.15M ratings on 3 channels, Skullcandy averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$214.41
Price
$3.2M
Revenue
$113.93
Price
$1.61M
Revenue
$229.99
Price
$1.13M
Revenue
$175.71
Price
$1.11M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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