GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Best Buy and Office Depot shows Skullcandy, a wholly owned subsidiary of private equity firm Mill Road Capital, generating an average product price of $62.05. Distribution is heavily concentrated, with Amazon accounting for 89.0% of year-to-date revenue, followed by Best Buy at 8.8% and Office Depot at just 1.3%. Momentum softened over the July–September window, with revenue falling 10.9% across the period and declining 8.6% in the most recent month. Pricing has compressed even faster, down 18.5% over the quarter to $57.63, despite a 4.7% month-over-month uptick. The combination of a single dominant retail channel and sustained price erosion suggests margin pressure that diversified placement at Best Buy and Office Depot has yet to offset.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Skullcandy.
BY REVENUE
Skullcandy sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.88M ratings on 3 channels, Skullcandy averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.88M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$195.20
Price
$3.45M
Revenue
$169.05
Price
$1.39M
Revenue
$181.17
Price
$866K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
