GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Skullcandy generated an average product price of $78.67 across tracked retailers between January and March 2026. Amazon dominated Skullcandy's retail distribution, capturing a commanding 90.3% revenue share, with Best Buy accounting for just 8.0% of sales. The brand experienced a significant revenue decline of 50.0% over the tracked period, alongside a 28.3% decrease in average price, suggesting aggressive discounting or a shift toward lower-priced product sales. Among Skullcandy's top-performing products on Amazon, the Crusher ANC 2 Over-Ear Noise Canceling Wireless Headphones led with an average price of $239.99, while the Crusher Evo variants ranged between $189.95 and $199.99. These trends indicate that Skullcandy faces notable market headwinds despite maintaining a strong presence on Amazon as its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Skullcandy.
BY REVENUE
$239.99
Price
$3.46M
Revenue
$193.54
Price
$1.83M
Revenue
$167.19
Price
$1.77M
Revenue
