GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Bose maintained an average product price of $274.26 across both retailers. Amazon dominated as Bose's primary sales channel, capturing a commanding 93.0% of total revenue share compared to just 7.0% for Best Buy. Notably, Bose experienced a significant revenue decline of 51.0% over the tracked period, suggesting a post-holiday cooldown in consumer demand. Despite the revenue drop, average prices trended upward by 5.8%, indicating that Bose maintained strong pricing power and limited discounting even amid softening sales volume. This combination of rising prices and falling revenue points to a volume-driven decline rather than a margin erosion challenge for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Bose on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Bose.
BY REVENUE
$289.46
Price
$1.13M
Revenue
$283.33
Price
$595K
Revenue
