Sennheiser

Sennheiser Market Overview

Grips Intelligence in-store data tracked across Amazon and Best Buy from January 1 to September 30, 2026 shows Sennheiser — a consumer business operated by Sonova Holding AG (SIX: SOON) — leaning heavily on a single retail channel. Amazon accounted for 88.3% of year-to-date revenue, leaving Best Buy with just 11.5%, a concentration that makes performance highly sensitive to shifts at one retailer. Revenue has softened over the period, falling 21.6% overall and declining a further 11.8% month-over-month in the most recent reading. Pricing moved in the opposite direction, with the average product price rising 2.2% to $186.79 across the period and reaching $199.43 in the latest month, up 4.0% sequentially. The combination of rising average prices against falling revenue points to a mix shift toward premium models such as the HDB 630 Wireless and HD 600, which carry average prices of $490.32 and $275.60 respectively.