Sennheiser

Sennheiser Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and Best Buy, Sennheiser — whose consumer business is operated under license by Sonova Holding AG (SIX: SOON) — has posted revenue growth of 52.3% over the tracked period. Amazon dominates the brand's channel mix at 88.6% of year-to-date revenue, leaving Best Buy with just 11.1% and underscoring a heavy reliance on a single retail partner. Momentum has continued into the most recent month, with revenue up 14.0% versus the prior month. Pricing has also trended upward, with the average price reaching $217.79, a 7.3% month-over-month increase and 17.6% higher across the period, against a year-to-date average of $200.88. The combination of rising average prices and accelerating revenue suggests Sennheiser is successfully trading up its assortment rather than discounting for volume.