GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Sonos experienced a significant revenue decline of 48.7% over the observed period, signaling potential headwinds for the brand. Amazon dominates as the primary sales channel, commanding 77.3% of Sonos's revenue share compared to Best Buy's 22.7%. Despite the revenue downturn, the brand's average product price rose 4.1% to $444.84, suggesting a shift toward higher-end product purchases or reduced discounting. The Sonos Arc Ultra Soundbar, priced at $1,099.00, and the Sub 4 Wireless Subwoofer, averaging around $883 on Amazon, stood out as the top premium offerings driving the brand's pricing strategy. These trends point to a brand leaning into its premium positioning even as overall sales volume contracts, a dynamic worth monitoring in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sonos on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sonos.
