GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 shows Sonance, a privately held brand, operating through a single monitored retail channel, with Best Buy accounting for 100% of year-to-date revenue. The brand's average product price sits at $801.88, positioning it firmly in the premium tier of its category. Momentum has weakened over the summer months, with revenue falling 69.2% month-over-month and down 67.8% across the June-to-August window. Pricing has been similarly volatile, with the average selling price dropping 21.2% in the latest month to $753.91 despite an 8.2% increase over the broader tracked period. The combination of channel concentration and steep revenue decline suggests limited distribution breadth is amplifying performance swings for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 68% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Sonance on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Sonance.
BY REVIEW COUNT
Across 12K ratings on 1 channel, Sonance averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis