SimpliSafe

SimpliSafe Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and lowes.com from January 1 to July 31, 2026, SimpliSafe's sales base is heavily concentrated, with Amazon alone accounting for 90.4% of year-to-date revenue. Best Buy contributes a distant 7.6%, while lowes.com rounds out the mix at just 1.7%, underscoring how thin the brand's diversification across retail partners currently is. Momentum has been positive over the May–July window, with revenue up 16.6% overall and a 14.9% month-over-month gain in the most recent period. Pricing has firmed alongside volume, as the average selling price rose 5.8% to $101.35, above the $98.30 year-to-date average. SimpliSafe, held by private equity firm GTCR since November 2025, therefore enters the second half of 2026 growing on both price and volume, though its dependence on a single dominant channel remains the key structural risk.