SimpliSafe

SimpliSafe Market Overview

According to Grips Intelligence data covering January–February 2026, SimpliSafe generates the vast majority of its tracked online revenue through Amazon, which accounts for 91.2% of revenue share, with Best Buy contributing just 7.7%. The brand's average product price during this period stood at $108.97, though pricing trended downward with a 13.4% overall decrease across the reporting window. SimpliSafe experienced a notable revenue decline of 42.6% over the tracked period, suggesting significant softening in online sales momentum heading into early 2026. Among its top-selling products on Amazon, multi-piece wireless security system bundles command the highest price points, with kits ranging from approximately $244 to $429. These trends indicate that while SimpliSafe maintains a dominant Amazon-centric e-commerce strategy, the brand faces pricing pressure and declining revenue that merit close monitoring in the months ahead.