SimpliSafe

SimpliSafe Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Best Buy and Lowe's between January 1 and September 30, 2026, SimpliSafe's channel mix is heavily concentrated, with Amazon accounting for 90.4% of year-to-date revenue. Best Buy contributes a distant 7.5%, while lowes.com rounds out the mix at just 1.7%, leaving the brand — now held by private equity firm GTCR — highly exposed to a single retail partner. Across the brand's tracked assortment, the average product price sits at $88.14, though pricing softened notably in the third quarter, falling 18.3% over the period to $74.96. That discounting coincided with contracting sales rather than offsetting them, as revenue declined 30.2% across the quarter, including a 22.4% month-over-month drop in the most recent period. Taken together, the figures point to a brand leaning on promotional pricing within a concentrated channel footprint while demand momentum cools.