GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026, SimpliSafe demonstrated steady growth with a 4.6% revenue increase over the tracked period across Amazon, Best Buy, and Lowes.com. Amazon dominates SimpliSafe's retail distribution, commanding a significant 90.5% share of total revenue. The brand's average product price sits at $107.12, though its top-selling products on Amazon range widely from $54.99 for entry sensor packs to $392.63 for comprehensive multi-piece security systems. Best Buy holds the second-largest share at 7.9%, while Lowes.com accounts for a modest 1.3% of revenue. Despite a slight 0.1% decrease in average pricing over the period, SimpliSafe's consistent month-over-month revenue growth of 1.4% signals sustained consumer demand heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for SimpliSafe on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SimpliSafe.
BY REVENUE
SimpliSafe sells 92% online and 8% offline. Online runs through 2 retailers; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 135K ratings on 3 retailers, SimpliSafe averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 135K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$172.71
Price
$594K
Revenue
$392.63
Price
$536K
Revenue
$169.99
Price
$467K
Revenue
$244.05
Price
$279K
Revenue
