GRIPS CUSTOMERS & RESEARCH PARTNERS
SimpliSafe is a privately held brand, so no stock ticker applies, and its in-store performance was tracked by Grips Intelligence across Amazon, Best Buy, and Lowe's from January 1 to June 30, 2026. During this period, SimpliSafe's revenue grew 7.0%, while its average product price declined 3.0% to settle around $97.83. Amazon dominated distribution with a commanding 89.5% revenue share, followed by Best Buy at 8.6% and lowes.com at just 1.6%. Among its top-selling items on Amazon, the 10-Piece Wireless Home Security System with Outdoor Camera carried the highest average price at $403.37. These figures underscore a heavily concentrated channel mix paired with modest revenue growth despite softening prices.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SimpliSafe on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for SimpliSafe.
BY REVENUE
SimpliSafe sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 25% in Feb to 94% in Jun.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 138K ratings on 3 channels, SimpliSafe averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 138K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$161.80
Price
$692K
Revenue
$430.74
Price
$304K
Revenue
$169.99
Price
$287K
Revenue
$54.99
Price
$283K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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