SimpliSafe

SimpliSafe Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon, Best Buy and Lowe's, SimpliSafe's tracked retail footprint is heavily concentrated, with Amazon accounting for 90.9% of year-to-date revenue. Best Buy contributes a distant 7.3%, while lowes.com rounds out the mix at just 1.5%, leaving the brand highly exposed to a single channel's performance. The average product price across tracked retailers sits at $95.40, though assortment pricing spans a wide band on Amazon, from roughly $157 for standalone outdoor cameras up to $420 for larger multi-piece configurations. Momentum has been mixed over the June–August timeseries window: revenue rose 2.1% overall but slipped 11.4% month over month in the most recent period. Average price followed a similar pattern, edging up 0.4% across the quarter while falling 4.5% month over month to $93.69, suggesting recent promotional pressure.