SimpliSafe

SimpliSafe Market Overview

According to in-store data from Grips Intelligence, SimpliSafe generated the vast majority of its revenue through Amazon, which accounted for 90.3% of its retailer revenue share between January and March 2026, with Best Buy capturing just 8.6%. The brand's average product price during this period stood at $107.12, reflecting a 10.0% overall decrease in average pricing across the tracked quarter. Despite this pricing decline, SimpliSafe's top-selling products on Amazon spanned a wide price range, with its 10-piece wireless security system listed at approximately $384.89 and individual entry sensor packs priced at $54.99. However, the brand faced notable headwinds as overall revenue dropped 34.4% over the tracked period across Amazon and Best Buy. This heavy concentration on a single retail channel, combined with declining revenue and average prices, suggests SimpliSafe may need to diversify its retail strategy to stabilize performance.