GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Newegg, and Best Buy from January to February 2026, Sigma maintains a strong retail presence with an average product price of $691.93. Amazon dominates as Sigma's primary sales channel, commanding an overwhelming 94.7% of total revenue share, while Newegg and Best Buy account for just 3.8% and 1.5%, respectively. Notably, the brand experienced a significant revenue decline of 27.1% over the tracked period, signaling potential seasonal softness or shifting demand. At the same time, average pricing has trended downward with a 7.0% overall decrease, which may reflect promotional activity or competitive pressure in the market. Sigma's heavy reliance on Amazon as its dominant retailer presents both a strength in channel focus and a potential risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sigma on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sigma.
