GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to September 30, 2026, Shepherd Hardware — a retail division of privately held Colson Group — shows a brand footprint concentrated almost entirely in two big-box retailers. Menards accounts for 51.1% of year-to-date revenue share and Lowe's a close 47.4%, leaving Amazon with just 1.4% and underscoring how narrow the digital contribution remains. Pricing has trended upward over the period, with the average price climbing 12.2% to reach $7.10 in the most recent month, including a 7.7% month-over-month increase. Those gains have not translated into top-line growth, as revenue fell 7.4% month-over-month and is down 4.0% across the tracked window. With a blended average product price of $6.55, the brand sits firmly in the low-ticket tier, where volume shifts at Menards and Lowe's drive the majority of performance swings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Shepherd Hardware on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Shepherd Hardware.
BY REVENUE
Shepherd Hardware sells 6% online and 94% offline. Online runs through 2 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 425K ratings on 3 channels, Shepherd Hardware averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 425K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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