GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline/in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Menards, Home Depot, and Ace Hardware, Outdoor Essentials generated the majority of its revenue on Amazon at a 58.9% share, followed by menards.com at 24.4% and homedepot.com at 14.0%. Over this period, the brand's overall revenue grew 17.2%, while its average product price declined 20.4% to settle at an average of $28.86. In the most recent quarter tracked (April 1 to June 30, 2026), revenue rose 10.6% month-over-month even as the average price fell 15.0% to $24.26. This combination of accelerating revenue against a steadily falling average price suggests volume-driven growth and increasingly competitive pricing across the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Essentials on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Outdoor Essentials.
BY REVENUE
Outdoor Essentials sells 73% online and 27% offline. Online runs through 2 channels; offline through 2. Online share has moved from 84% in Feb to 75% in Jun.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.26M ratings on 4 channels, Outdoor Essentials averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.59
Price
$55K
Revenue
$15.95
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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