GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Outdoor Essentials maintains an average product price of $27.80 across tracked retailers. Amazon dominates as the brand's leading retail channel, commanding a 58.8% revenue share, followed by Menards at 22.7% and Home Depot at 16.6%. The brand experienced solid momentum during the period, with revenue growing 6.6% overall, even as average prices decreased by 7.1%. This pricing strategy—lower prices driving higher sales volume—suggests Outdoor Essentials is effectively leveraging competitive pricing to capture greater market share across its key retail partners. Ace Hardware represents a smaller but notable presence at 1.4% of revenue share, indicating potential room for expanded distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Outdoor Essentials on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Outdoor Essentials.
BY REVENUE
Outdoor Essentials sells 76% online and 24% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 90% in Jan to 70% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.14M ratings on 4 retailers, Outdoor Essentials averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 1.14M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
TO OUTDOOR ESSENTIALS
