Outdoor Essentials

Outdoor Essentials Market Overview

Grips Intelligence in-store data tracked across Amazon, menards.com, and acehardware.com from January 1 to September 30, 2026 shows Outdoor Essentials, a brand of UFP Industries (NASDAQ: UFPI), carrying an average product price of $20.85 year to date. Amazon dominates the brand's measured sales mix at 68.9% of revenue, followed by menards.com at 27.3% and acehardware.com at a much smaller 3.0%. That heavy single-channel concentration means Amazon demand swings disproportionately shape the brand's overall trajectory. Momentum has softened recently, with revenue down 19.1% month over month and 27.5% across the July–September tracked window. Pricing, however, has moved in the opposite direction, with the average selling price rising 2.4% month over month to $18.73 and gaining 2.3% over the same period, suggesting softer unit volume rather than discount-driven pressure.