Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards, Home Depot and Lowe's shows Shelter maintaining a remarkably balanced retail footprint, with menards.com at 35.6% of year-to-date revenue, homedepot.com at 34.7% and lowes.com at 29.7%. That near-even three-way split is unusual in home improvement retail, where brands typically concentrate volume behind a single dominant account. Momentum has been strong in recent months, with revenue climbing 30.5% month over month and 50.7% across the July–September tracking window. Pricing has moved up in tandem, as the average selling price reached $58.37 — a 12.9% monthly increase and 9.0% gain over the period — against a year-to-date average of $53.22. The simultaneous rise in both revenue and price points suggests genuine demand strength rather than discount-driven volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Shelter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Shelter.
BY REVENUE
Shelter sells 46% online and 54% offline. Online runs through 2 channels; offline through 2.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 22K ratings on 3 channels, Shelter averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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