GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across three major home improvement retailers, Shelter generates the majority of its tracked revenue through homedepot.com, which accounts for a commanding 54.7% revenue share, followed by menards.com at 24.5% and lowes.com at 20.8%. The brand's average product price during this period stood at $63.04, though pricing trended downward with a 40.1% overall decrease observed since the start of the trailing analysis window. Revenue also faced significant headwinds, declining 66.3% over the broader trend period, signaling potential seasonal softness or shifting consumer demand. Despite these challenges, Shelter maintains a diversified retail presence across all three leading home improvement platforms, positioning it well for potential recovery as market conditions evolve. Brands competing in this space should monitor Shelter's pricing strategy and retail distribution closely for competitive benchmarking.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 66% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 40% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Shelter on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Shelter.
BY REVENUE