GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot, Menards, and Lowe's, Shelter maintained a strong retail presence with an average product price of $56.54. Home Depot led as Shelter's top retail partner, commanding 40.9% of the brand's revenue share, followed closely by Menards at 34.5% and Lowe's at 24.6%. Notably, Shelter experienced impressive overall revenue growth of 76.0% during the tracked period, signaling strong consumer demand. However, the brand's average price saw a 12.0% overall decrease, suggesting a possible shift toward more competitively priced products or promotional activity. This combination of rising revenue and declining average prices points to significant volume-driven growth for Shelter across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 74% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Shelter on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Shelter.
BY REVENUE
Shelter sells 48% online and 52% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 70% in Dec to 40% in Apr.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 24K ratings on 4 retailers, Shelter averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 24K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
