Shelter

Shelter Market Overview

Grips Intelligence in-store data tracked across menards.com, homedepot.com, lowes.com and Amazon from January 1 to July 31, 2026 shows Shelter's sales concentrated almost entirely in the big-box home improvement channel. Menards leads with a 36.9% revenue share, closely trailed by Home Depot at 33.1% and Lowe's at 28.2%, while Amazon accounts for just 1.8%, underscoring how evenly the three retail giants split the brand's demand. Revenue has softened over the tracked window, falling 8.8% overall and 6.9% in the most recent month. Average selling price moved in the opposite direction, rising 2.8% across the period to $53.61 in the latest month, a 6.8% month-over-month gain against a blended average of $52.71. That divergence — firmer pricing alongside declining revenue — points to unit volume, rather than discounting, as the pressure point to watch.