GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data for January 1 through July 31, 2026 shows Napoleon, a brand of privately held Wolf Steel Ltd., concentrating nearly all of its tracked revenue across just three retail channels. Home Depot leads with a 56.6% revenue share, followed closely by Lowe's at 41.4%, while Amazon accounts for a marginal 2.0%. The brand's average product price sits at $549.67, up 3.9% over the tracked period, with the most recent month reaching $581.11 after a 19.5% month-over-month increase. Revenue, however, has trended downward, falling 22.6% in the latest month and 36.3% across the May through July timeseries window. That divergence between rising prices and declining revenue points to a shift toward higher-ticket assortment, with best-sellers on Home Depot and Lowe's carrying average prices between $1,091 and $2,952.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Napoleon on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Napoleon.
BY REVIEW COUNT
Across 178K ratings on 3 channels, Napoleon averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 178K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,097.78
Price
$1.16M
Revenue
$1,606.31
Price
$932K
Revenue
$2,115.73
Price
$825K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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