Home/Insights/Brands/Paper MateProduct Intelligence - 2026 YTD USA

Paper Mate

1M+

Products Sold, Jan to Aug 2026

3,400+

# Offline Stores

$11.31

Avg. Price

4.7

Avg. Rating

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Paper Mate Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon, Office Depot and Newegg shows Paper Mate, a division of Sanford L.P. under Newell Brands (NASDAQ: NWL), generating momentum with revenue up 75.7% over the tracked period. Amazon dominates the brand's channel mix at 83.3% of year-to-date revenue, with Office Depot contributing 14.3% and Newegg a marginal 1.4%. The most recent month delivered a 24.8% revenue gain versus the prior month, indicating accelerating demand into the late-summer stretch. That growth came alongside softer pricing, with average selling price slipping 7.3% month-over-month and 11.7% across the period to settle near $11.31. The combination of rising revenue and falling average price points to volume-led expansion and a shift toward lower-priced pack configurations rather than premium multi-count assortments.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Paper Mate's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 76% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Paper Mate's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.

Average price

Absolute values in $

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Paper Mate's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Paper Mate on Amazon.

Amazon

Categories by revenue share

Distribution in %

Paper Mate's channels

REVENUE SHARE

Revenue distribution across tracked channels for Paper Mate.

Channels by revenue share

Distribution in %

Paper Mate's online vs offline revenue split

BY REVENUE

Paper Mate sells 85% online and 15% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

85%

15%

Offline

Online channels

85%

Amazon.com
Newegg.com

Offline channels

15%

Office Depot stores
Ace Hardware stores
Menards stores

Paper Mate's customer ratings

BY REVIEW COUNT

Across 3.62M ratings on 3 channels, Paper Mate averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 3.62M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Paper Mate

BY REVENUE

Amazon
Amazon
#1Paper Mate Flair Felt Tip Pens | Medium Point 0.7 Millimeter Marker Pens | Back to School Supplies for Teachers & Students | Assorted Colors, 24 Count

$22.76

Price

$2.24M

Revenue

#2Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Assorted Colors, 12 Count

$11.26

Price

$1.67M

Revenue

#3Paper Mate Gel Pens | InkJoy Pens, Medium Point, Assorted, 14 Count

$15.42

Price

$1.3M

Revenue

#4Paper Mate Flair Scented Felt Tip Pens, Assorted Nature Escape Scents and Colors, Medium Point (0.7mm), 16 Count

$18.76

Price

$746K

Revenue

#5Paper Mate Clearpoint Pencils, HB #2 Lead (0.7mm), Assorted Barrel Colors, 10 Count

$17.86

Price

$600K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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