GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Office Depot and Newegg, Paper Mate — a brand under Newell Brands (NASDAQ: NWL) — grew revenue 32.5% over the tracked period. Channel concentration is the defining feature of the brand's footprint, with Amazon accounting for 83.5% of revenue share versus 14.4% at Office Depot and just 1.3% at Newegg. Pricing has firmed modestly, with the average selling price settling at $9.85 and rising 2.4% across the period. Momentum accelerated late in the window, as the most recent month's average price climbed 5.4% month over month to $9.86. That pricing strength was offset by a 4.4% month-over-month revenue dip, suggesting softer unit velocity following the back-to-school stretch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Paper Mate on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Paper Mate.
BY REVENUE
Paper Mate sells 86% online and 14% offline. Online runs through 2 channels; offline through 3.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 3.58M ratings on 3 channels, Paper Mate averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.58M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.76
Price
$2.03M
Revenue
$10.12
Price
$1.68M
Revenue
$13.51
Price
$1.13M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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