Home/Insights/Brands/Paper MateProduct Intelligence - 2026 YTD USA

Paper Mate

1M+

Products Sold, Jan to Jun 2026

3,300+

# Offline Stores

$11.59

Avg. Price

4.7

Avg. Rating

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Paper Mate Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Office Depot, and Newegg from January 1 to June 30, 2026, Paper Mate—owned by Newell Brands (NASDAQ: NWL)—saw revenue grow 9.1% over the period, with a 9.2% month-over-month gain. Grips Intelligence data shows the brand's average product price climbed to $12.09, a 6.8% increase across the period. Amazon dominated Paper Mate's channel mix at 81.0% of revenue share, well ahead of Office Depot at 15.6% and Newegg at 2.1%. The overall average product price stood at $11.56 during the tracked window. These figures underscore Paper Mate's heavy reliance on Amazon alongside steadily rising pricing.

Revenue Share by Channel
Data covers Amazon, Office Depot, Newegg

Paper Mate's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Paper Mate's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.

Average price

Absolute values in $

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Paper Mate's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Paper Mate on Amazon.

Amazon

Categories by revenue share

Distribution in %

Paper Mate's channels

REVENUE SHARE

Revenue distribution across tracked channels for Paper Mate.

Channels by revenue share

Distribution in %

Paper Mate's online vs offline revenue split

BY REVENUE

Paper Mate sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

84%

16%

Offline

Online channels

84%

Amazon.com
Newegg.com

Offline channels

16%

Office Depot stores
Ace Hardware stores
Menards stores

Paper Mate's customer ratings

BY REVIEW COUNT

Across 3.59M ratings on 3 channels, Paper Mate averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 3.59M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Paper Mate

BY REVENUE

Amazon
Amazon
#1Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Assorted Colors, 12 Count

$11.79

Price

$1.69M

Revenue

#2Paper Mate Gel Pens | InkJoy Pens, Medium Point, Assorted, 14 Count

$15.95

Price

$1.17M

Revenue

#3Paper Mate Flair Felt Tip Pens | Medium Point 0.7 Millimeter Marker Pens | Back to School Supplies for Teachers & Students | Assorted Colors, 24 Count

$20.65

Price

$838K

Revenue

#4Paper Mate Flair Point-Guard Porous Point Pens, 12 Black Pens.

$16.35

Price

$544K

Revenue

#5Paper Mate Flair Scented Felt Tip Pens, Assorted Nature Escape Scents and Colors, Medium Point (0.7mm), 16 Count

$18.99

Price

$411K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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