Home/Insights/Brands/EstwingProduct Intelligence - 2026 YTD USA

Estwing

200K+

Products Sold, Jan to Jul 2026

2,800+

# Offline Stores

$29.21

Avg. Price

4.7

Avg. Rating

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Estwing Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's, Amazon, Menards and Ace Hardware, Estwing's demand is concentrated at the top, with Lowes.com holding a 39.8% revenue share and Amazon close behind at 39.3%. Menards accounts for a further 13.6% while Ace Hardware trails at 7.0%, leaving the brand heavily dependent on two dominant retail partners. Average selling price across the tracked period stood at $29.18, though pricing has been trending upward, reaching $30.25 in the most recent month, a 2.9% month-over-month gain and a 4.6% increase over the observed window. Revenue moved in the opposite direction, easing 1.5% versus the prior month and declining 3.6% across the timeseries period from May through July 2026. The combination of firming prices and softening revenue suggests unit volumes are contracting faster than pricing gains can offset, a dynamic worth monitoring as the brand's shelf presence remains split almost evenly between its two largest channels.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Ace Hardware

Estwing's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.

Monthly revenue

Indexed values, 0-100

Estwing's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.

Average price

Absolute values in $

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Estwing's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Estwing on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Estwing's channels

REVENUE SHARE

Revenue distribution across tracked channels for Estwing.

Channels by revenue share

Distribution in %

Estwing's online vs offline revenue split

BY REVENUE

Estwing sells 46% online and 54% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

46%

54%

Offline

Online channels

46%

Amazon.com
Lowes.com

Offline channels

54%

Lowe's stores
Menards stores
Ace Hardware stores

Estwing's customer ratings

BY REVIEW COUNT

Across 1.09M ratings on 4 channels, Estwing averages 4.7. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.09M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Estwing

BY REVENUE

Amazon
Amazon
#1Estwing MRF3LB Sure Strike 3Ib Fiberglass Drilling Hammer

$21.98

Price

$292K

Revenue

#2Estwing Sportsman's Axe - 14" Camping Hatchet with Forged Steel Construction & Genuine Leather Grip - E24A

$46.97

Price

$184K

Revenue

#3Estwing Rock Pick - 22 oz Geological Hammer with Pointed Tip & Shock Reduction Grip - E3-22P , Blue

$41.31

Price

$120K

Revenue

#4ESTWING Hammer - 16 oz Straight Rip Claw with Smooth Face & Shock Reduction Grip - E3-16S

$27.11

Price

$113K

Revenue

#5Estwing E-5 5 Lb Sure Split Wedge , Blue

$17.47

Price

$113K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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