Estwing

Estwing Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Lowe's, Amazon, Menards and Ace Hardware, Estwing's demand is concentrated at the top, with Lowes.com holding a 39.8% revenue share and Amazon close behind at 39.3%. Menards accounts for a further 13.6% while Ace Hardware trails at 7.0%, leaving the brand heavily dependent on two dominant retail partners. Average selling price across the tracked period stood at $29.18, though pricing has been trending upward, reaching $30.25 in the most recent month, a 2.9% month-over-month gain and a 4.6% increase over the observed window. Revenue moved in the opposite direction, easing 1.5% versus the prior month and declining 3.6% across the timeseries period from May through July 2026. The combination of firming prices and softening revenue suggests unit volumes are contracting faster than pricing gains can offset, a dynamic worth monitoring as the brand's shelf presence remains split almost evenly between its two largest channels.