GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Menards, and Ace Hardware from January 1 to August 31, 2026 shows Estwing generating an average product price of $29.11. Revenue distribution is notably balanced at the top, with Lowe's holding a 39.9% share and Amazon close behind at 39.0%, while Menards contributes 13.6% and Ace Hardware 7.2%. Momentum softened over the period, as overall revenue declined 6.5% and fell a further 5.1% month-over-month in the most recent reading. Pricing followed a similar path, easing 1.8% overall and dropping 4.6% month-over-month to an average of $28.85. The combination of a near-even split between its two largest channels and simultaneous revenue and price softening suggests competitive pressure rather than a single-channel issue.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Estwing.
BY REVENUE
Estwing sells 47% online and 53% offline. Online runs through 2 channels; offline through 3.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 1.08M ratings on 4 channels, Estwing averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.08M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.34
Price
$180K
Revenue
$39.27
Price
$148K
Revenue
$27.31
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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