GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, Menards.com, and AceHardware.com from January to February 2026, Estwing maintains a strong multi-retailer presence with Amazon commanding the largest share at 52.4% of total revenue, followed by Lowes.com at 28.3%. The brand's average product price sits at $30.00, though pricing has seen a 4.8% decline over the observed period. Estwing experienced a notable 26.4% drop in overall revenue during this timeframe, signaling potential seasonal softness in demand. Menards.com and AceHardware.com round out the brand's retail footprint, contributing 11.3% and 7.2% of revenue share respectively, highlighting Estwing's diversified distribution strategy. These trends suggest that while Estwing benefits from broad retail coverage, the recent revenue and pricing declines are key areas to monitor heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Estwing.
BY REVENUE
$46.99
Price
$94K
Revenue
$34.98
Price
$60K
Revenue
