GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, Menards and Ace Hardware from January 1 to September 30, 2026, Estwing's demand is concentrated almost entirely in two accounts. Lowe's leads with a 39.8% revenue share, narrowly ahead of Amazon at 39.0%, while Menards (13.6%) and Ace Hardware (7.3%) split the remainder. The average selling price sits at $28.61, having eased 2.3% over the tracked period even as the most recent month ticked up 0.3% to $28.49. Revenue has softened in parallel, falling 7.5% across the period and 6.4% month over month in the latest reading. That combination of modest price erosion and sustained revenue decline suggests volume pressure rather than discounting is driving the trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Estwing.
BY REVENUE
Estwing sells 46% online and 54% offline. Online runs through 2 channels; offline through 3.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 1.06M ratings on 4 channels, Estwing averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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