GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowes, Menards, and Ace Hardware, Estwing demonstrated strong momentum with revenue growing 30.8% over the tracked period. Amazon leads as Estwing's dominant retail channel, capturing 45.4% of total revenue share, followed by Lowes at 33.8% and Menards at 13.1%. The brand maintains an accessible average product price of $29.37, positioning it competitively within the home improvement and hardware retail landscape. Ace Hardware, while holding a smaller 7.0% revenue share, rounds out Estwing's multi-retailer distribution strategy, reflecting broad market availability. This diversified retail presence across four major channels underscores Estwing's strong positioning in the U.S. hardware market heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 31% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Estwing on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Estwing.
BY REVENUE
Estwing sells 48% online and 52% offline. Online runs through 3 retailers; offline through 3.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 862K ratings on 4 retailers, Estwing averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 862K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$46.98
Price
$166K
Revenue
$41.87
Price
$78K
Revenue
