GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com and menards.com from January 1 to August 31, 2026 shows Scrub Daddy operating at an average product price of $13.98. Amazon dominates the mix with 89.0% of year-to-date revenue, leaving the three home-improvement retailers to split the remaining 11%, led by lowes.com at 5.4%. Revenue has grown 11.1% over the tracked period, though momentum cooled recently with a 5.9% month-over-month decline in the most recent period. Average selling price has softened alongside that, falling 6.6% overall and 8.7% month-over-month to $13.71, suggesting heavier promotional activity or a shift toward lower-priced multipacks. The concentration risk is clear: with nearly nine of every ten dollars coming from a single channel, diversification into brick-and-mortar accounts remains the most meaningful growth lever.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Scrub Daddy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scrub Daddy.
BY REVENUE
Scrub Daddy sells 90% online and 10% offline. Online runs through 2 channels; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.99M ratings on 4 channels, Scrub Daddy averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.99M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3.99
Price
$74K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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