Scrub Daddy

Scrub Daddy Market Overview

According to Grips Intelligence data tracking Amazon, Lowes, Ace Hardware, and Menards from January to February 2026, Scrub Daddy maintains a commanding e-commerce presence with Amazon accounting for a dominant 91.6% of total revenue share across tracked retailers. The brand's average product price sits at $14.15, though pricing has seen a 3.4% overall decline during the tracked period. Revenue experienced a notable 12.8% drop over the observed timeframe, signaling potential seasonal softness or shifting consumer demand heading into early 2026. Beyond Amazon, the remaining revenue is fragmented across home improvement retailers, with Lowes (3.1%), Ace Hardware (2.9%), and Menards (2.3%) each capturing only a small slice of the brand's online sales. This heavy concentration on a single marketplace presents both a strength in channel focus and a potential vulnerability in retailer diversification for Scrub Daddy's e-commerce strategy.