GRIPS CUSTOMERS & RESEARCH PARTNERS
FOGO, a brand operated directly by privately held Susshi International Inc., generated the bulk of its sales through home improvement retail, with in-store data from Grips Intelligence tracking performance across acehardware.com, lowes.com, Amazon and homedepot.com between January 1 and September 30, 2026. Ace Hardware led distribution with a 46.3% revenue share, followed by Lowe's at 32.4% and Amazon at 18.7%, while Home Depot remained marginal at just 2.6%. The brand's average product price stood at $28.88 year-to-date, though monthly pricing softened to $25.64, a 5.8% month-over-month decline and a 9.1% drop over the tracked period. Revenue momentum weakened considerably, falling 7.1% month-over-month and 47.4% across the measured timeframe. That combination of declining pricing and contracting revenue suggests FOGO faced meaningful competitive or seasonal pressure in its core retail channels during the third quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 53% online and 47% offline. Online runs through 3 channels; offline through 1. Online share has moved from 57% in May to 34% in Sep.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 67K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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