GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across acehardware.com, Amazon, lowes.com, and homedepot.com from January to February 2026, FOGO maintains an average product price of $27.75, which has seen an overall increase of 18.2% over the observed trend period. Ace Hardware dominates as FOGO's leading retail channel, commanding a significant 51.2% revenue share, followed by Amazon at 26.0% and Lowes at 20.5%. Home Depot represents a notably smaller footprint for the brand, accounting for just 2.3% of total revenue share. The brand's average price rose 5.7% month-over-month in the most recent period, signaling a continued upward pricing trend. Despite strengthening prices, FOGO experienced a 19.0% revenue decline over the broader trend period, suggesting potential volume softness that warrants monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 18% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for FOGO.
