GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FOGO generated an 18.0% revenue increase across Lowes, Ace Hardware, Amazon, and Home Depot during the January to May 2026 period. The brand's offline revenue is heavily concentrated between two home improvement retailers, with Lowes commanding 40.6% and Ace Hardware closely following at 39.7% of total revenue share. Amazon accounts for 17.7% of FOGO's revenue, while Home Depot trails significantly at just 1.9%. FOGO products carry an average price point of $30.33, though pricing has trended slightly downward with a 1.5% decrease over the tracked period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 58% online and 42% offline. Online runs through 3 channels; offline through 1. Online share has moved from 18% in Jan to 57% in May.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 57K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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