GRIPS CUSTOMERS & RESEARCH PARTNERS
FOGO, a brand of the privately held Susshi International Inc., generated its in-store sales across four tracked retail channels between January 1 and August 31, 2026, according to Grips Intelligence data. Ace Hardware led distribution with a 41.6% revenue share, followed closely by Lowe's at 37.2%, while Amazon contributed 18.9% and Home Depot trailed at just 2.3%. The brand's average product price sat at $29.87 for the period, though pricing softened to $27.75 by the most recent month tracked. That reflects an 11.3% decline in average price over the June–August window, alongside a 37.2% drop in overall revenue. The steepest contraction came in the final month, when revenue fell 42.1% against the prior month, signaling notable momentum loss heading into the back half of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 58% online and 42% offline. Online runs through 3 channels; offline through 1.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 73K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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