GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FOGO generated its revenue across four major retailers between January and April 2026, with Ace Hardware (39.7%) and Lowe's (39.6%) nearly splitting the top position, followed by Amazon at 18.9% and Home Depot trailing significantly at just 1.9%. The brand's average product price stood at $30.20, with pricing trending upward by 8.9% over the tracked period. Notably, FOGO experienced strong momentum with revenue growing 58.1% during this timeframe, signaling increasing consumer demand. The near-even revenue split between Ace Hardware and Lowe's suggests FOGO has built a well-balanced distribution strategy across leading home improvement retailers. This competitive positioning across multiple channels highlights FOGO's expanding market presence heading into the peak seasonal months.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 58% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for FOGO.
BY REVENUE
FOGO sells 60% online and 40% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 6% in Dec to 65% in Apr.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 59K ratings on 4 retailers, FOGO averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 59K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
