GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, FOGO generated revenue growth of 7.0% over the tracked period spanning January 1 to June 30, 2026 across offline retail channels including Lowe's, Ace Hardware, Amazon, and Home Depot, with an average product price of $30.38. Lowe's led distribution with a 42.0% revenue share, followed closely by Ace Hardware at 39.9%, while Amazon contributed 16.0% and Home Depot trailed at just 2.2%. Grips Intelligence data also shows that in the most recent tracked month, revenue declined 10.4% versus the prior month, signaling some late-period softness despite the overall positive trend. The average price rose 4.4% month-over-month to $31.30, even as it edged down 2.0% across the full period. Together, these figures point to a brand heavily concentrated in two dominant retail channels that account for roughly 82% of tracked revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for FOGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for FOGO.
BY REVENUE
FOGO sells 61% online and 39% offline. Online runs through 3 channels; offline through 1.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 72K ratings on 4 channels, FOGO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 72K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
