GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, Menards and Amazon from January 1 through September 30, 2026 shows Scripto, a brand owned by Calico Brands, Inc., commanding an average product price of $6.56. Lowe's is by far the largest contributor to year-to-date revenue at a 47.7% share, followed by Ace Hardware at 29.3%. Menards accounts for 14.7% while Amazon trails at 8.4%, leaving roughly 92% of sales concentrated in home improvement and hardware retail. Revenue has declined 27.2% over the measured period, though the most recent month was essentially flat at 0.2% growth versus the prior month. Average price has also softened, slipping 3.6% overall to $6.52 even as it ticked up 0.4% month over month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Scripto on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Scripto.
BY REVENUE
Scripto sells 9% online and 91% offline. Online runs through 1 channel; offline through 3.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 35K ratings on 4 channels, Scripto averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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